Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Tell me what you think. Here’s what happens, usually.

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Ning Digg Buzz Blogger 100

Writing on the Web

OCTOBER 4, 2016

Unless you have a clearly defined plan for publishing a newsletter, you run the risk of confusing readers (and losing them!). Solution #1: Create Clarity. Here’s a little tool I use to create newsletters for my clients. Feel free to use it, modify it, or leave it. As subject matter experts we are knowledgeable.

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Newsletter Content Class Keywords 218

Writing on the Web

SEPTEMBER 23, 2015

write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. Some have already published books themselves (“Never again!” But they’re right about one thing: If you’re an expert, you should publish an ebook. First, remember that writing an ebook is not the same thing as publishing one.

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Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 2, 2014

I get calls from executive coaches and consultants who want to publish an ebook. Some have already published books themselves (“Never again!” But they’re right about one thing: If you’re an expert, you should publish an ebook. First, remember that writing an ebook is not the same thing as publishing one.

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Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

NOVEMBER 20, 2013

How else can busy professionals maintain quality content and frequent publishing schedules? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. Publishing a quality blog requires time and effort. But ten years later, there are a lot of ways to spread your word and publish quality content online. What do you think?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such. Who qualifies?

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Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

JUNE 4, 2015

Then you need to write and publish an expert ebook. Traditional publishing barriers have fallen. All that’s standing between you and published author status is a little time and work. Are you an expert? Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.

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Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

OCTOBER 21, 2015

Writing offers – Publishers have been known to seek out expert bloggers who write well and have grown a strong readership. Self-publishing, i.e. writing an expert ebook and promoting it on your blog would also be a direct sales method.).

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Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

DECEMBER 28, 2016

Publishing videos has far better reach than standard text or image posts, so if you want to reach more of your audience, video is the way to go. It’s upgrading the user experience and quality of social assets that are using video. Unfortunately, this also makes pages more of a target for hackers.

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Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

JANUARY 3, 2014

Then you need to write and publish an expert ebook. Traditional publishing barriers have fallen. All that’s standing between you and published author status is a little time and work. The International Digital Publishing Forum (IDPF) reported U.S. Trust me on this one. So let’s get busy.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

FEBRUARY 11, 2016

The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Your goal should be to write and publish the very best content in your field available online. Even when you present statistics and research, don’t write it like a term paper. Avoid “sales speak.”

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

AUGUST 26, 2014

And you need to create strong feelings around your published content so that people will take action and keep coming back. Where are you going to publish it? I’ve created a guide that can help: Shortcuts to Publishing a Leadership Blog. What do your want the content to achieve?

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Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

OCTOBER 3, 2013

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. We’ll check my score before I publish. How about 20 minutes? That’s my record. And sometimes it is. Catch you later.

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Tips Stats Custom Publishing Business Blogging 100

Writing on the Web

FEBRUARY 21, 2013

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. But everywhere I attended (there were three courses per day over four days), even opening paragraphs ignored this online basic fact of life: When publishing online, your content must be optimized for search engine indexing.

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Blogger SEO Keywords Custom Publishing 100

Writing on the Web

JULY 16, 2014

We keep these same elements each time we publish our newsletter, “ BizBook Nuggets ” (which we prefer to do in HTML). P.S. If you struggle with creating a newsletter, I urge you to sign up for my new Shortcuts to Publishing an eNewsletter. Favorite resources for online marketing I like to use. Required unsubscribe info.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

JANUARY 19, 2012

If you’re still having trouble, check out my recent post on ready to publish articles. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content Checklist: Don’t Publish Without It. Happy writing!

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Planning Marketing Plans Content Marketing Content 100

Writing on the Web

OCTOBER 23, 2013

” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Your goal should be to write and publish the very best content in your field available online. Keep these principles in mind and check your content before you publish your blog or e-newsletter.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

FEBRUARY 24, 2014

At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience. Your ability to persuade others through written words will contribute greatly to your book publishing success.

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

SEPTEMBER 24, 2014

If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. There’s a lot of emphasis on publishing frequently. Two weeks ago I posed the question, “ what makes you mad? This can be a great first step in uncovering a hidden drive – what motivates you.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

JANUARY 17, 2014

From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks. For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days. Do you think it’s possible? And I’m doing it again.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

FEBRUARY 4, 2016

” Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. You don’t have to be a “techie.”

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

OCTOBER 10, 2012

Most small business owners recognize that fresh content published on a blog is simply a required marketing tool. ” Before you publish, check for keywords, linking, formatting and add an image. I always write a post the day before I’m scheduled to publish, that gives me time to review it with fresh eyes.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

JANUARY 27, 2014

I publish the blog post. They know they need to write and publish a book. I usually write a list of solutions that help with this problem. I research to find out more about this. I write a new post, optimize it for keyword phrases, format it, add an image and write a catchy title. They all have a strong message. I understand.

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Broadcasting Blogger Internet Marketing Business Blogging 100

Writing on the Web

FEBRUARY 13, 2013

Problem : Figuring out the right schedule to publish. How often should you publish posts on your blog? Solution : Check out news sites for articles that have been published about your blog topic. Think about when your head is most clear and you can focus. This will allow you to simplify the process and save you valuable time.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

NOVEMBER 13, 2013

If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. There’s a lot of emphasis on publishing frequently. Quality content scores high with readers, your target clients, and with search engines.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

JUNE 29, 2012

A business blog is the most common publishing platform that smart professionals use to get found on the web. What’s needed in the online search world is a lot of content, using keywords, published frequently and attracting inbound links from other people and connections. So what do the others (not-so-smart) do?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Compared to Facebook and Twitter, it’s a real publishing platform where what you write will help you get found, get known and get clients.

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Wikipedia RSS Blogger Keywords 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Today, every business and every professional is a publisher.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JULY 29, 2011

It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. Blog Checklist: 10 Items BEFORE You Publish… Vote: What Makes You Read a Blog Post? How neat is that? I’d like to share it with you here. 8 Blog SEO Tips for Top Search Results.

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Optimization Tips Blogger SEO 100

Writing on the Web

SEPTEMBER 15, 2010

Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be.

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Digg Buzz Blogger Amazon 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Tweet This!

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

AUGUST 7, 2013

The blog publisher can negotiate how much to charge for sponsored posts. And sometimes, the post is published free, but the blog owner gets a commission for any referral sales. Your business blog can use these sponsored posts to provide a valuable service to your readers.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. As anyone who runs a blog knows, that’s a tall order, and if you score high in one or two of these qualities, you can feel pretty good.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2011

Benefit: Writing and publishing great web content gets you found on the Internet. How frequently to publish. How to publish using multi-media tools. Publish a page or post or newsletter addressing every aspect of the problems your customers face. How personal to get. How technical and detailed to get.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

AUGUST 2, 2011

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Landing page definition: An attractive, compelling page: Published on the Internet that is. Short answer: a landing page.

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Landing Pages Advertorials Webcast Thought Leadership 100