Remove publisher

What Works - What Doesn't

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Five Tips: Hiring Freelancers to Polish an RFP Response

What Works - What Doesn't

Publishing and enforcing a style guide will reduce the amount of time your staff spends creating simple errors, and the amount you pay someone to fix them. If an RFP is important enough for a heroic, “all hands on deck” death march it’s important enough to plan ahead so an outside editor or writer can help you win.

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

Include a “media” or “press” contact at the bottom of your home page, and on every press release you publish. If mention in the press is still valuable, and especially if you’re paying in-house staff or external PR pros, why make it so hard for time-pressed reporters to get hold of you?