WebMarketCentral

SEPTEMBER 10, 2009

high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. Exposure —even for clients in very niche b2b markets (e.g. Search —based on experience, it can take weeks for Google to pick up a press release posted on a client website.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

JUNE 25, 2007

MediaPost noted that Z-D has " cut costs and reformulated itself as a Web-focused publisher" over the past few years.

CMO 20

CMO Planning Contact Marketing Cost 20

WebMarketCentral

JANUARY 3, 2007

The fact it's been one year since one of my favorite print pubs, the award-winning CMO Magazine , ceased publishing got me reflecting on the state of print magazines. and CDs (downloads).

Brand Identity 20

Brand Identity Branding RSS CMO 20

WebMarketCentral

FEBRUARY 12, 2007

ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006. Again, you can download the entire report here. Podcasts are also less expensive to produce.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

FEBRUARY 20, 2006

Mike has published his findings in a report for those who are interested in learning more about how publishing impacted the authors, how to go about getting a business book published, and how to market it effectively. IT consulting followed with 11% of the total. Go ahead, unleash your inner author.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

APRIL 30, 2009

But although Cluetrain was an impressively prescient book, it was published in 1999; literally in the last century. I advised one woman to buy a copy of The Cluetrain Manifesto: The End of Business as Usual for her boss.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

JUNE 24, 2006

Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

SEPTEMBER 26, 2007

With that said, we have several types of customers from enterprises to pharmaceutical, medical devices, publishing, life sciences and government. Since many publishers use ON24 to power their webinars, publishing is another focus for us. These publishers are providing end-to-end lead generation webinars to technology customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

SEPTEMBER 18, 2007

Under the new rules, you are what you publish. “What links all of these techniques together is that organizations…behave like publishers, creating content that people are eager to consume. Under the new rules, you are what you publish.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

JANUARY 12, 2009

I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week. Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services.

SEO 20

SEO Tagging Consulting Traffic 20

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours for published editorial content and 2.9 Following up on its first study on the value of Web 2.0 IT buyers spend an average of 3.3 hours on vendor-produced content.

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

MAY 4, 2009

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

AUGUST 29, 2006

Interesting enough, but what sets this publication apart from every other marketing newsletter is that ingage has used its own interactive publishing tool to produce it. This tool produces interactive documents that look and act like printed publications, with page-flipping and multiple methods of navigation.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

AUGUST 27, 2007

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. Following up on leads, promptly and properly, is marketing's job.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

OCTOBER 7, 2005

Now, I'm both writer and publisher. Though I had plenty of opportunities to write, I worked for a number of start-ups in the late 1990s, as a web-content writer, and I was being published both online and off, I wasn't accomplishing any real goals. Since women buy and read over 60% of the books published (in the U.S.),

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

MARCH 16, 2009

To succeed in marketing through social media, businesses of all types have to become publishers. Social media offers publishers "the opportunity to promote content to a wider audience across the web." The number of people accessing social networks through their cell phones and Blackberries jumped by 156% in the U.S.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JULY 25, 2007

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

MAY 14, 2006

Marketing Sherpa recently published Marketing Wisdom for 2006: 110 Marketers and Agencies Share Real-Life Tips , its annual compendium of practical marketing knowledge. write great targeted copy, you need a pile of market research to base wording and focus on.

Paid Search Agency 20

Paid Search Agency Advertising Agencies RSS Response Rate 20

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Any time there is an online news story or blog post published about your company or product, submit it. As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JUNE 18, 2008

MarketingSherpa rarely misses, but that may be among the worst pieces of advice the publisher has ever provided. Separating SEO from broader marketing and PR activities is a really bad idea for several reasons. comparing PPC to SEO conversions, with a goal of maximizing both).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

FEBRUARY 14, 2007

Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors. After February 18th, 2007, it'll cost you a few bucks, but it's worth it.)

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

NOVEMBER 12, 2008

Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 19, 2008

Last week, MarketingSherpa published two charts showing the shift from offline to online spending, and from brand advertising to direct. Then yesterday, they released this chart, providing detail on the shift in tactics.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

AUGUST 30, 2006

Marketing Sherpa yesterday published a podcasting 101 guide , which began: "Podcasting is about to celebrate its second birthday and we don't know of a marketer out there who isn't at least mulling over the possibilities.

Advertising Agencies 20

Advertising Agencies Demographics Rules Marketing 20

WebMarketCentral

MAY 21, 2008

MS publishes postings from both employers and job seekers. GDP growth reported in the first quarter was pathetically anemic, but it was growth nonetheless. Another interesting data to point to follow is the Career Classifieds from MarketingSherpa.

Planning 20

Planning Tagging Tactics SEO 20

WebMarketCentral

NOVEMBER 6, 2007

EvanCarmichael.com just published its list of the Top 50 Marketing Blogs to Watch in 2008.

Buzz 20

Buzz Tagging Small Business Marketing Marketing & Strategy 20

WebMarketCentral

JANUARY 29, 2007

AdBrite Runs text ads, banners and interstitials on an extensive network (16,000+ sites) of publishing partners. Here the top Internet ad network alternatives: Chitika Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. Strictly B2C. Also B2C-focused. Now owned by AOL.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

APRIL 10, 2007

1, 2006) Marketing wisdom from the founder of the Wellesley-Hills Group and publisher of the RainToday professional services marketing newsletter. 9) More of the Best Website Marketing Tools (Jan. 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 7) WMC Interviews: Mike Schultz (Apr.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

JANUARY 15, 2007

Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

MARCH 8, 2007

A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog. The Services Insider Blog is focused on marketing and selling professional services.

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

OCTOBER 1, 2007

Mike Schultz , publisher of RainToday and principal with the Wellesley Hills Group : develop a lead generation plan (based on the ideas found in this report or elsewhere) and stick to it—keep the commitments you've made to your own business.

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

APRIL 27, 2009

Also a great complementary post to the Seven Deadly Sins of Blogging previously published here. good sense of modesty is helpful, but don’t confuse being modest with being shy."

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

DECEMBER 6, 2006

Return rates vary by product and type of retailer/distributor, from about 5% in consumer electronics, to 15% on average for computer manufacturers, and up to 30% for book publishers. Second, proper returns handling is important to marketers.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20