Content Marketing Institute

APRIL 11, 2024

But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Content creation gets a lot of attention. Walk step by step through a content production process that has worked well for over 10 years.

Process 87

Process Content Product Companies 87

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Publications business models are evolving as costs and realities change for both publishers and readers. Audience-pay models aren’t new. Will audiences pay?

Paid Search Agency 59

Paid Search Agency Internet Marketing Advertisements Advertising 59

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

33Across

FEBRUARY 13, 2024

As the cookieless future approaches, publishers must adopt a combination alternative identifiers to identify users and maximize ad revenue. 33Across President Paul Bell outlines the best options available for publishers. The post Publishers Can Face the Cookieless Future with Alternative Identifiers Today appeared first on 33Across.

Ads 62

Ads Best Practices 62

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Publishers and advertisers may be less able to effectively identify fraudulent activity. Google’s ability to control the inclusion of ad tech rivals on this list could advantage its adtech services. As the U.K.

Amazon 109

Amazon Lock-In Privacy Marketing Proposals 109

33Across

FEBRUARY 10, 2021

Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. The post A 2021 Peptalk for Publishers appeared first on 33Across. It’s time to be in control.

Features 118

Features 118

Marketing Insider Group

JULY 29, 2019

The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].

Content 218

Content Trust Marketing Advertisements Advertising 218

33Across

FEBRUARY 13, 2024

Caught in the crossfire are publishers, whose inventory becomes less effective without the attribution that the third-party cookie brings. The post Publishers Can Face the Cookieless Future with Alternative Identifiers Today appeared first on 33Across.

Traffic 62

Traffic Course Facebook Google 62

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

B2B Marketing 85

B2B Marketing B2B Paid Search Agency Companies 85

33Across

DECEMBER 5, 2022

Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every user. In short, publishers should have two different strategies for their.

Spending 118

Spending Marketing Strategy Marketing & Strategy Brand Identity 118

Acrolinx

APRIL 12, 2023

It’s time to change … Continue reading "The Cost of Content: Creating, Publishing, and Maintaining" The post The Cost of Content: Creating, Publishing, and Maintaining appeared first on Acrolinx. Yet most businesses don’t bother calculating the cost of content. Whether that’s creating or maintaining it.

Cost 96

Cost Content Business 96

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Search Engine Journal

JULY 5, 2023

Meta follows through on threat to block Canadian news content over law demanding compensation for publishers. The post Meta Begins Blocking Content From Canadian News Publishers appeared first on Search Engine Journal.

Content 96

Content Demand 96

SmartBrief - Marketing

JULY 12, 2023

For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Of course, with the sheer number of solutions available in your advertising attempts, finding the right combination of advertisers will look different for every independent publisher.

Adsense 52

Adsense Advertising Agencies Custom Publishing Advertisements 52

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Martech

OCTOBER 24, 2022

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. “In 18 months, we built 30,000 pages; we publish about 100 pages a day now, all through the drag-and-drop components,” Shaw said. The post The digital transformation of a traditional business publisher appeared first on MarTech.

Digital Transformation 126

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 126

Buffer

JULY 7, 2022

We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. You can create drafts, publish immediately, or add them to your queue and they’ll be sent out when you need. Want to try it out? It works like any other post in Buffer.

Marketing Analytics Tools 97

Marketing Analytics Tools Impressions API User-Generated Content 97

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. Microsoft is reaching out to publishers and other partners with the API in order to build this next wave of chat experiences together. A more robust chat experience with video provides more context for ads.

API 83

API Advertising Agencies Advertisements Advertising 83

33Across

JUNE 21, 2022

With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have. The post 4 Tips for Publishers: How to Navigate Away From Third-Party Cookies appeared first on 33Across. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse.

Tips 117

Tips Planning Marketing 117

Heidi Cohen

FEBRUARY 26, 2024

Are you a book author who wants to get published? The post Book Authors Want To Get Published? Then get the inside case studies and marketing tips you need to get into print and become a book author. 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.

Case Study 66

Case Study Case Studies Studies Tips 66

Contently

JULY 16, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 86

Social Media Enterprise Management Media Work Management 86

CopyBlogger

FEBRUARY 9, 2023

Get Serious About Publishing Your Ideas appeared first on Copyblogger. Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar?

Content 114

Content Features Product Content Marketing 114

Search Engine Journal

SEPTEMBER 22, 2022

On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal.

SEO 123

SEO Best Practices 123

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow?

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. It’s the one piece of information you use to sign into publisher sites, social media platforms, apps — even your bank account. By keeping their email lists updated.

Tips 62

Tips Opt-out Opt-in Ad Exchange 62

Search Engine Journal

SEPTEMBER 5, 2021

An update rolling out soon to the Google News app will send users directly to publishers' own webpages, rather than being sent to AMP pages. The post Google News Sending Users Directly to Publishers’ Websites appeared first on Search Engine Journal.

Google 138

Google Marketing Websites 138

Contently

MARCH 25, 2021

The post Don’t Publish a Press Release. Sort through the most popular Help Center articles or tutorials to discover good product story ideas. Write about your own experiences using your product like an investigate reporter, highlighting challenges and solutions. Create a Product Story Instead appeared first on Contently.

Press 188

Press Product Case Study Case Studies 188

Liveintent

SEPTEMBER 9, 2021

In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program. To help offset the loss of targeting options, you should start collecting data insusceptible to iOS 15’s changes and aid your publisher-owned data flow (i.e.,

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Search Engine Journal

SEPTEMBER 14, 2021

LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal.

Linkedin 135

Linkedin Content Companies 135

Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? Lesson for leaders. Linear is not an option.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Search Engine Journal

JULY 10, 2023

Google is addressing a reported issue impacting Google News indexing, resulting in decreased traffic for content publishers until the problem is resolved. The post Google News Indexing Disruption Causes Decrease In Traffic For Content Publishers appeared first on Search Engine Journal.

Traffic 98

Traffic Google Content SEO 98