Remove publisher

Paul Gillin

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. It’s the most important publishing brand I’ve been affiliated with during my eight years as an independent consultant, and I’m truly sorry to see it go.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

In some ways, this book is an update of my first book, The New Influencers , which was published more than five years ago. Self-Publishing Experiment. This is the first of my five books that I’ve self-published. And if you can go the extra mile and plunk down $18.95, I think you’ll find it a pretty interesting read.

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8 Data Points about the Importance of Customer Experience

Paul Gillin

Recent research worth noting: Dell has published internal metrics showing that 97% of dissatisfied customers can be rescued with proactive intervention and more than 40% of those people actually become raving fans. The world’s two most valuable brands – Apple and Google – are considered world-class.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. Which means that the old disciplines that have served publishers for many years suddenly have new relevance.

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Social Media RFP Gets An Update

Paul Gillin

About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns. It provides guidance for marketers to consider in publishing RFPs that are fair to the bidding agencies. The Bill of Rights makes for interesting reading.

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Security Tips for Social Netizens

Paul Gillin

Digital Defense,a security assessment and software firm, has published this free guide to the most common security dangers in social media. How can you not stop to help out a friend who’s marooned in an overseas village somewhere after his wallet and passport were stolen?

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Tips for Building a Quality Twitter Following

Paul Gillin

When I publish something, others help me promote it. My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. That’s the reward of a quality following.

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