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Friday, May 21, 2010
I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business). What business are you in as a publisher ? This is something that all publishers should be doing.
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Wednesday, July 14, 2010
What is a good checklist before you publish on your blog? You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Tell me what you think. Here’s what happens, usually. Add image. Digg this!
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Thursday, October 22, 2009
0160; As part of the discussion, Chris Herbert asked how a company should go about budgeting for a custom publishing plan such as this. The question about custom publishing budgeting, of course, comes up all the time. 34; Here is how we explain custom publishing budget development to clients: 1. 0160; I hope this proves helpful.
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Friday, November 2, 2007
And increasingly, they are turning to self-publishing or print-on-demand as a way to publish their book. It seems to me that professionals turn to alternative types of publishing because it's less intimating than the traditional publishing process.
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Thursday, July 22, 2010
Jeremy Victor just published two excellent articles on how to think and act like a publisher ( part 1 and part 2 ). 0160; It's strange, all this talk about being a publisher today. Who would want to be a publisher today? So why all this talk about thinking and acting like a publisher?
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Tuesday, December 8, 2009
This, however, meant one important thing; the publisher was taking all the risk. This meant that the publisher had to pick good quality information to share – it was an “economic filter” on the quality of information. The cost to publish a message and have it accessible to the entire world has fallen to zero.
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Tuesday, October 13, 2009
Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot , Upshot and Junta42. 0160; The take : We are all publishers now. Note: the study requires name and email to download and the 20-page eBook can be downloaded here ). Measurement. The take : Wow! Content Where?
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Friday, March 19, 2010
What is B2B print publishing doing about this threat to their existence? recently had the opportunity to meet with one of Canada’s leading B2B print publishing houses. Tags: Blog Posts b2b marketing b2b print publishing Inbound Marketing Marketing Automation No related posts.
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Sunday, April 3, 2005
raquo; Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. read it and it is terrific!
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Tuesday, October 6, 2009
ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. And I think those metaphors are useful for simplifying the content process (and for improving it) because most of us are familiar with the publishing model. Research the reader.
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