Industrial Marketing Today

MARCH 29, 2021

Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. However, they are two of the most valuable and effective content assets to use for. This is only a content summary. Please click on the headline to read the full article.

Content Marketing 184

Content Marketing Content Marketing Marketing Websites 184

Industrial Marketing Today

OCTOBER 12, 2020

The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. This is only a content summary.

Distribution 181

Distribution Content Marketing Content Paid Search Agency 181

Industrial Marketing Today

NOVEMBER 17, 2021

published by the Content Marketing Institute (CMI). I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

Industrial Marketing Today

APRIL 23, 2021

Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that. This is only a content summary.

Marketing Websites 163

Marketing Websites Planning Content Design 163

Industrial Marketing Today

MARCH 3, 2021

Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals. This is only a content summary.

Email Marketing 160

Email Marketing Social Media Marketing Social Marketing 160

Industrial Marketing Today

AUGUST 19, 2020

by %Achinta Mitra% was originally published on %Industrial Marketing Today%. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?% This is only a content summary. Please click on the headline to read the full article.

Marketing & Strategy 182

Marketing & Strategy Marketing Marketing Strategy Marketing Websites 182

Industrial Marketing Today

MAY 20, 2020

by %Achinta Mitra% was originally published on %Industrial Marketing Today%. In this post, I want to focus on the changes that you may need to make to your. Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?% This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 184

Marketing Websites Business Marketing Strategy Marketing & Strategy 184

Industrial Marketing Today

JUNE 15, 2021

Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my. This is only a content summary. Please click on the headline to read the full article.

FAQ 140

FAQ Content Marketing Content Validation 140

Industrial Marketing Today

MAY 17, 2021

Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them. This is only a content summary.

Custom Publishing 142

Custom Publishing Impressions Marketing Websites Conversion 142

Industrial Marketing Today

APRIL 14, 2020

Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial.

Lead Generation 170

Lead Generation Generation Leads Lead 170

Industrial Marketing Today

JANUARY 11, 2021

Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. This is only a content summary. Please click on the headline to read the full article.

Trade Show 139

Trade Show Content Marketing Content Course 139

Industrial Marketing Today

NOVEMBER 11, 2020

by %Achinta Mitra% was originally published on %Industrial Marketing Today%. As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results. This is only a content summary.

Search Marketing 140

Search Marketing Marketing Google Research 140

Industrial Marketing Today

JUNE 22, 2020

Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Some of these changes may be permanent, while others have become necessities at least for the foreseeable future. This is only a content summary.

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

JUNE 15, 2020

Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies. Their assumption is that I should be able to.

Planning 150

Planning Marketing Plans Marketing Strategy Marketing & Strategy 150

Industrial Marketing Today

JULY 15, 2020

Read more The post, %Writing Technical Blog Posts for Engineers and Industrial Professionals% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. This is only a content summary.

Tactics 147

Tactics Relevance Paid Search Agency Marketing Websites 147

Industrial Marketing Today

AUGUST 4, 2020

Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. still exists, new research findings show a myriad of other challenges. Some of these may. This is only a content summary. Please click on the headline to read the full article.

Content Marketing 144

Content Marketing Content Marketing Research 144

Industrial Marketing Today

MARCH 12, 2020

Read more The post, %Content Preferences of Engineers and Industrial Buyers% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content. While everyone wants to reach the final. This is only a content summary.

Content 142

Content Marketing Websites Content Marketing Organization 142

Industrial Marketing Today

MAY 8, 2020

Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

FEBRUARY 5, 2020

Read more The post, %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. “64% of manufacturing marketers outsource at least one content marketing activity; content creation is the activity they’re most likely to outsource (87%).” Source: Manufacturing.

Content 134

Content Marketing Activities Content Marketing 134

Industrial Marketing Today

DECEMBER 14, 2020

The post, %Happy Holidays% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 91

Marketing Websites Content Marketing 91

Industrial Marketing Today

JANUARY 11, 2019

There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. This is only a content summary.

Buyer Personas 132

Buyer Personas Marketing & Strategy Marketing Report B2B Marketing 132

Industrial Marketing Today

FEBRUARY 17, 2020

by %Achinta Mitra% was originally published on %Industrial Marketing Today%. There is absolutely nothing wrong with that stated goal for. Read more The post, %Content Marketing for Manufacturers: Are You Using its Full Power?% This is only a content summary. Please click on the headline to read the full article.

Content Marketing 104

Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

NOVEMBER 14, 2019

There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute. Read more The post, %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

Industrial Marketing Today

DECEMBER 4, 2019

Read more The post, %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Email Marketing 93

Email Marketing Marketing Research Marketing Websites 93

Industrial Marketing Today

JULY 18, 2019

I’ve published several articles on inbound and industrial content marketing in the past. Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing.

Inbound Marketing 89

Inbound Marketing Education Marketing Marketing Prospects 89

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

FEBRUARY 17, 2017

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing.

Trends 66

Trends Content Marketing Content Advertising Benchmark 66

Industrial Marketing Today

MARCH 22, 2018

Of course, going from publishing content to growing sales is not as easy as going from point A to point B. Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

APRIL 20, 2018

I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. Curious about how your peers and competition are spending their industrial marketing dollars? You are in the right place at the right time. This is only a content summary.

Peer-to-peer 65

Peer-to-peer Segmentation Marketing Marketing Report 65

Industrial Marketing Today

JULY 27, 2017

Publishing generic content that is not tailored to each stage […] The post Using Digital Industrial Marketing for Reaching Younger Engineers by Achinta Mitra appeared first on Industrial Marketing Today. I’m sure you are aware of the fact that the industrial buy cycle is made up of four stages. This is only a content summary.

Buying Cycle 0

Buying Cycle Marketing & Strategy Interactive Marketing Marketing 0

Industrial Marketing Today

DECEMBER 16, 2014

It’s time to look back at the most read industrial marketing posts that I published in 2014. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: I’ve culled the list down to 12 based on the data from my Google Analytics. 1: What’s Hot and What’s Not in [.]

Marketing Analytics Tools 60

Marketing Analytics Tools Marketing Analytics Order 60

Industrial Marketing Today

AUGUST 24, 2022

However, writing and publishing technical posts that engineers and industrial professionals find relevant and engaging takes time, effort, and knowledge not easily found in freelance copywriters. 51% of manufacturing.

Lead Generation 30

Lead Generation Generation Leads Lead 30

Industrial Marketing Today

JULY 14, 2016

Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.

Content Marketing 60

Content Marketing Forrester Content Custom Publishing 60

Industrial Marketing Today

APRIL 15, 2015

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.

Content Marketing 60

Content Marketing Content Marketing Marketing Report 60

Industrial Marketing Today

MARCH 6, 2015

There may be slight differences between my draft copy and the final version that was published by CMI recently. Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). This is only a content summary.

Content Marketing 60

Content Marketing Content Marketing Studies 60

Industrial Marketing Today

OCTOBER 1, 2012

You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.” It needs to be more than a list of dates or a publishing frequency. Building on that foundation, my process is based on the time-tested principle of “the Five Ws (and one H)” of good journalism.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

JANUARY 14, 2014

I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are some interesting and encouraging findings. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Customer Surveys 60

Customer Surveys Video Marketing Marketing Marketing Websites 60