B2B Marketing Traction

JUNE 13, 2011

I did send cease and desist letters to the consultants and to an online publication that had published my article under one of the consultant’s bylines. Others have written on this topic, and some blog entries I found helpful include: How to Protect Your Intellectual Property Online by Michael Hyatt, Chairman, Thomas Nelson Publishers.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

AUGUST 17, 2011

Blue Ocean Strategy originated as a book co-written in 2005 by Kim Chan and Renee Maubourne and published by Harvard Business School Publishing Corporation. See my previous blog entry, 1-Page SWOT Analysis with Action Items , for more information about this tool. Blue Ocean Strategy – know thy industry.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

JULY 16, 2014

Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work!

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

AUGUST 23, 2013

The 2013 study was published by Michael Stelzner of Social Media Examiner and has other interesting findings. They should also understand how create a social media strategy, how to integrate social media with other marketing tactics and how to measure social media results.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

OCTOBER 2, 2015

Content marketing often requires a high volume of publishing to be effective. With multiple social media platforms on which you can market, and each one requiring different formats and messaging, there is even more for marketers to do today. Visual marketing project management is highly effective.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

NOVEMBER 28, 2012

B2B Marketers are getting results by published value-add, downloadable content online. Just sayin’! Should you join in this content marketing trend? Here are three reasons why it’s important. Content marketing is working. Buyers don’t want to be sold to. Buyers want access to information when they are ready to buy.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JANUARY 6, 2014

Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. And some are just plain fun.) Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products.

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. Happy, that is, until “the comment.”

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Don’t sell, but tell your story. Plan and execute a compelling launch. Fourth, when it’s time to launch that new product or service, put a plan together for how you will do it.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JUNE 6, 2014

I don’t outline my posts in advance, but I do go back through a post before publishing and, if necessary, remove entire sections that stray from my main point, saving them for another topic in the future. Since my posts tend to go long, I make sure I don’t stray from my main point too much. So, bloggers, it’s up to you.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

DECEMBER 9, 2014

When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

AUGUST 25, 2010

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers !

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

AUGUST 24, 2012

the past few years as the SEO market matured and “the late majority” started buying SEO services, refugees from the traditional marketing, entertainment, telecommunications and publishing industries picked themselves up and said, “Hmmm, how can I make some big bucks fast? Since then, it’s only gotten worse.In

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

APRIL 27, 2012

I keep my list on an Excel spreadsheet that now has 165 topics – 83 of which were published. (You should brainstorm topics on a regular basis, and keep a list – the longer the better. As of today I have 167 total blog posts on my blog. ).

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JANUARY 5, 2012

Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. Individuals are online posting their reviews and their opinions about brands, companies and people. It is up to CMOs to provide direction, guidelines, and much more.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

DECEMBER 15, 2011

Find published studies that detail the demographics and psychographics of your customers – online publications will track this information for advertisers. Do they want a smart phone app from you because they’re so mobile? Video, because it’s engaging? Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

OCTOBER 27, 2011

For example, one of our B2B clients published blog posts about popular events, hoping to increase readership. The dollars they spent trying to compete with the big guys would have been much better spent on marketing their niche expertise. The wrong results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 13, 2011

If you blog, make sure when you hit the Publish button, a link to the blog and its title go to each of your social media platforms automatically. How do you have a credible social media presence in a minimum of time? You need to leverage technology. Post a status update on LinkedIn and Facebook once a day.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

APRIL 5, 2013

’” Light, Bright and Polite is name of the book that Josh recently published, and he defines “polite” as the following: “[Polite] means that you and/or your brand would be proud of the message if it were to be posted on a billboard the next day for thousands of people to see.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

FEBRUARY 11, 2013

Do you publish valuable content? Did you state on your blog that you’d do weekly posts, but you haven’t delivered the promise? Do you have a mix of personal opinions and business messages? Can your followers count on you? Be transparent. Tell us who you are and why you exist. Explain what you do. Then do it. Show us your photo.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MAY 4, 2010

Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005. Blue Ocean Strategy. Blue Ocean Strategy is a way to leap beyond the competition. Blue Ocean Strategy first emerged as a book written by W. It is now an entire, global institution offering consulting, training and presentations on the topic.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 16, 2010

They’re specialists in something else (graphic design, IT services, publishing) and have added or moved to web development and SEO as a cash cow that they pay lip service to but are not experts in! So, share your war stories – have you or your clients ever been ripped off on web development or SEO?

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

JULY 2, 2014

This is a cool idea, because you could even watch the initial tweets when a post is published and then go back and call out those particular points. I hadn’t thought of calling out snippets to make readers ( who apparently aren’t really reading after all ) more likely to share.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

OCTOBER 16, 2015

Then a manager can edit, optimize and publish all posts, which appear with the author’s bio and photo. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. WordPress has some wonderful features that help you manage multiple authors, allow them to add draft posts with their own login.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

FEBRUARY 17, 2015

Some are opportunists from other industries that are in decline (publishing is one) who decide they’ll just get into web development because it’s easy and clients don’t understand the technology. Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are great tools that help you populate social media platforms automatically when you publish a message or blog entry. How do you get all of this social media content and messaging done? In addition to your strategy, you need to leverage technology.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

JULY 1, 2015

If you need help in creating your marketing plan or executing some or all of your marketing, contact New Incite today.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

AUGUST 15, 2011

Blog entries – when you hit the “Publish” button on a new blog entry, the title, link to the entry and a photo from the blog can auto-feed into your wall through the app NetworkedBlogs. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JUNE 4, 2015

Have your security personnel and/or your IT personnel review all video before it is published. Don’t include any information about location or access information such as entry and exit doors to your facility. A video about an important issue or a trend in your industry.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2013

Will you get articles published? Get articles published, continue to develop content and share in your growing social networks. Use LinkedIn to start discussions or start your own group, if no discussions exist in your new product space! Month 7 – Write a product launch plan. Do email or direct mail?

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

JUNE 16, 2015

The Corporate Executive Board (CEB) published an article titled 3 Pervasive Myths about Millennials. For more information, read this Forbes article, 7 Ways To Serve — And Keep — Millennial Customers. Many marketers think millennials need to grow up and become like us.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

DECEMBER 23, 2014

Brand.com published this post, “ Industry Influencers’ Content Marketing Predictions for 2015 ,” with several predictions from content marketing experts. Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan.

Planning 100

Planning Content Marketing Content Marketing Plans 100

B2B Marketing Traction

MAY 29, 2015

” He self-published one book and has a blog on his site with daily but short posts – most written by others. Read his great post, Why I Will Never, Ever, Hire a “Social Media Expert.” ” A marketing consultant said on his website that he is a “prolific writer.” Is that really prolific?

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100

B2B Marketing Traction

JULY 20, 2016

If you have reviewed other sites and content before writing your own, or if you hired a ghost writer, consider using an online plagiarism checker before you publish. It’s just that the originators of the idea meant re-purpose your own content, not that of competitors or other thought leaders! Here’s an example.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100