It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. But because advertisers don’t believe in print anymore, the economics aren’t there for publishers to provide it. MORE >>

Who doesn't love fashion? Whether it be an appreciation for the art form or simply admiring a well-dressed look, good style is, well, always in style! One of the most beautiful things about fashion is it's a participatory sport. By using social media tools, the fashion industry can uncover a goldmine of consumer inspiration and trend-testing. MORE >>

This, however, meant one important thing; the publisher was taking all the risk. This meant that the publisher had to pick good quality information to share – it was an “economic filter” on the quality of information. The cost to publish a message and have it accessible to the entire world has fallen to zero. MORE >>

In fact, it is a recipe for publishing’s demise. Commercial, for-profit publishing is really a process of generating one form of currency—attention—and converting it into another—money—via advertising or subscriptions. Among the many challenges publishers face today, the first is getting and keeping attention. MORE >>

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That’s the battle cry among content marketers. MORE >>