WebMarketCentral
APRIL 15, 2008
Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. One caveat: Wikipedia editors can be ruthless about removing external links from the site, so it isn't an easy feat to make your small business "stick." Wetpaint – Wikipedia isn't the only wiki on the map.
WebMarketCentral
JULY 9, 2007
In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. Wikipedia also provides a pretty good definition.
WebMarketCentral
FEBRUARY 13, 2008
Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications."
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