Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Big celebrities and even bigger bucks. And then there’s earned media marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. That’s cool.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 17, 2013

Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers. That Facebook page you set up to promote your business might just become your biggest headache.

Public Relations 80

Public Relations Brand Identity Branding Viral Marketing 80

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Many hands make light work.”. John Heywood. That’s not over.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JANUARY 5, 2016

You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Links to the source material for this episode are on Delicious. He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

DECEMBER 26, 2014

Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial' Sign up for our emails here.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

JULY 12, 2016

And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. It’s a vicious cycle. Reddit, right ?

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JULY 12, 2013

The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. I’ve really ramped up my content marketing activities in the past six months and have learned a lot.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. In the Internet age, public relations isn’t only battling anonymity, irrelevance, direct mail , native advertising, pay-per-click , and busyness, it’s battling technology, too. The relationship graveyard is full of missed connections.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JULY 26, 2016

Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully. So why aren’t PR people doing it yet? Chatbots could become a source for native advertising. Startups are using the blockchain to protect copyright and guard against plagiarism. Links to the source material for this episode are on Delicious.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

APRIL 8, 2014

Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube'

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube'

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

MAY 6, 2015

While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage and even cause a public relations nightmare! Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

JUNE 5, 2012

And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. On a phone, tarring-and-feathering and stocks in the village square aren’t even worth it, but on Facebook and Twitter, there’s nothing to lose.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

NOVEMBER 26, 2013

Maybe it’s as simple as stating, in the Twitter bio, “from the office of…” instead of suggesting that all the words hereby tweeted are his or her own. In many ways, the Presidency is the original Twitter Account: the Chief of Staff always tweets in the name of the president. And so is press secretary Jay Carney.

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

AUGUST 14, 2018

While the subtext was that part of the quid pro quo —or, the assumption, rather—was that bloggers and Twitterers were super-likely to blog and tweet about their experiences as adult students of the German language.

Communities 126

Communities Blogger Class Twitter 126

Biznology

OCTOBER 11, 2016

Well, earned media refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising — in other words, influencer marketing and micro-influencer marketing are both forms of advertising, neither of which are marketing, publicity, or public relations.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

OCTOBER 5, 2010

Perhaps it might surprise you, given all the privacy debacles that Facebook has suffered, that Facebook is much more popular than Twitter in many European countries, but it shouldn't. The end result is that most Facebook conversations are hidden from public view. So, Google, Yahoo!, Facebook might not need the money.

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Privacy Facebook Privacy Protection Wikipedia 80

Biznology

JULY 28, 2010

If you follow me on Twitter, you've probably be seeing that I have been fighting a nasty set of viruses/spyware/adware/malware or some combination of all of them. I've been tweeting about the various symptoms and getting lots of help from people as to where to turn, both on Twitter, on e-mail, and even offline.

Spyware 80

Spyware Public Relations Wikipedia Internet Marketing 80

Biznology

DECEMBER 30, 2015

Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. Sound familiar? Without the red tape.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

JUNE 21, 2010

Tags: Offline Marketing Public Relations Social Media Marketing socialmedia socialnetwork socialnetworking socialnetworks.

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Skype Public Relations Television marketing Social Networks 80

Biznology

MARCH 23, 2017

Facebook , Twitter , etc.). The favorite medium for expressing such controversial values and political positions is social media (e.g. Here are a few examples where political views have had a major impact on the trust and support for certain brands: Nordstrom , Neiman Marcus , T.J.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

JANUARY 26, 2011

Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I Image via Wikipedia.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

DECEMBER 25, 2012

My degree is in English and Creative Writing and not in communications, public relations, public affairs, history, politics, languages, or computer science; however, I am a curious man at heart and am fascinated by the world in which I live. In many ways, blogging made me.

Barriers 80

Barriers Public Relations Paid Search Agency Differentiation 80

Biznology

APRIL 3, 2018

Here’s an incomplete though comprehensive list for you to start on: Twitter, Tumblr, Blogger, WordPress.com, Wix, Livejournal , MySpace , Quora , Quora Blog, Medotcom, About.me, Contactup, Wallofme, Pixelhub, Hoverboard, Usercard, Carrd, SlideShare , LinkedIn , Medium, Googe+.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JANUARY 17, 2017

I started with Twitter after researching how other institutions were using it. This is one key role that alumni relations offices can play in higher education and one I decided to attempt using social media. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world.

Social Media 80

Social Media Media Curation Education 80

Biznology

SEPTEMBER 13, 2018

Nike’s stock price dropped more than 3 per cent the next day (albeit recovered somewhat after), and attracted more than one million responses on Instagram, Facebook and Twitter hours after the partnership was announced. The decision to promote Kaepernick immediately created a huge debate.

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

Biznology

APRIL 17, 2012

Even my RunKeeper app posts to Twitter and Facebook. So, when I am short on time or with people, I will generally take a quick Instagram and get my Instagram family as well as Twitter, Facebook, Flickr, Tumblr, Posterous, and FourSquare in one shot — sorry Google+. Hey, Google! Your Google+ app isn’t anywhere to be found.

Google 80

Google Wiki Bandwidth Twitter 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

APRIL 20, 2011

For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

AUGUST 2, 2010

If you understood Facebook and then Twitter, now you need to know Foursquare. More public relations. Regardless of the solution, it's clear that every year will send a nw technology to cope with. Web sites yielded e-Commerce which begat search marketing that morphed into social media. And now Android apps.

PR 80

PR Public Relations Internet Marketing Newsletter 80

Biznology

MARCH 8, 2016

Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. And people had better like you because if they don’t love you then you’re just going to come across like those terrible pitches you get via automated robotery on LinkedIn and via DM on Twitter. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

NOVEMBER 22, 2011

Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks. And, the more they trust you and your content–like I do anything by Shel Holtz–the more likely they’ll AutoAMP and really act as an extenti0n of your own Twitter, Facebook, and LinkedIn followers.

Opt-out 80

Opt-out Opt-in Twitter Linkedin 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80