Biznology

MAY 6, 2015

Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage and even cause a public relations nightmare! Before the Internet and Web 2.0,

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Biznology

SEPTEMBER 21, 2017

Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. The concept of purposeful branding is even evident in the banking industry; Ashok Vaswani , the CEO of retail and business banking at Barclays , recently stated that “every business must serve a social purpose.”.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. That’s not over.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. I’ll find and revive them. People are Impressed by Writers and Writing.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Should they restrict polarizing posts of their employees on social media, for example?

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We create and develop social media accounts, as well as content for these accounts to be released strategically over time to the accounts. Digital and online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

OCTOBER 17, 2014

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. There is a definite trend of more companies committing to a specific social mission, whether it involves environmental, health, poverty, social inequality, or other sustainable initiatives.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Biznology

APRIL 20, 2011

I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

MARCH 14, 2017

There’s a limitation to Instagram and the others, though, because Twitter’s the only by-default public social sharing platform that is quick enough to fuel the real time web. Instagram can surely be open and public, but there are a lot more protected Instagram profiles than there are Twitter profiles.

PR 163

PR Twitter Public Relations Youtube 163

Biznology

JUNE 28, 2019

A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads. People trust other people more than they trust brands, which is why people are more likely to take a job opening seriously when their friend posts it on social media. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” Each time, she happily tries to explain it to him, so that he would take something–anything–away from the TV budget to try something in social.

Spending 80

Spending Cable Social Media Broadcasting 80

Biznology

JUNE 5, 2012

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. Rightfully so. ” moment!

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

SEPTEMBER 12, 2011

My topic was how companies can use social media, not just for marketing, but across their entire organization. And, just like with social media marketing, the right place to start your social media usage for other purposes in the organization is with listening.

Social Media 80

Social Media Organization Media Public Relations 80

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” So don’t pay attention when people say they don’t believe in social media.

Spending 80

Spending Cable Wikipedia Social Media 80

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 28, 2017

Wired published Social Media Influencers Finally Come to … Medicine yesterday about Boston-based company Wego Health and their web-based platform that introduces pharmaceutical firms, medical device manufacturers, hospitals, and insurers to relevant social media influencers. Come reach out to me and my team at Gerr.is Like this post?

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? He also tells how to find the right online influencers, bloggers, and the social media savvy. Maximize coverage in blog posts and social media shares. Photo credit: zoxcleb.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

MARCH 20, 2018

” Blogger outreach is more PR than social media. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Take your bloggers and social media influencers to lunch.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Steve is a Forbes top 50 social media influencer.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

NOVEMBER 4, 2016

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Connect via a social cause. Word questions with care.

Social Media 80

Social Media Media Facebook Loyalty 80

Biznology

APRIL 17, 2013

Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. In this free 30-minute Biznology® Webinar, Paul Gillin explains: How customer attackers use social media to build momentum for their cause. Photo credit: Automotivespace.

Public Relations 80

Public Relations Brand Identity Branding Viral Marketing 80

Biznology

DECEMBER 23, 2019

Corporate Social Responsibility. Not only does corporate social responsibility inspire employees to work for a company that backs their beliefs up, but it also gives the business a positive public reputation. From a public relations standpoint, this benefit might pay for itself.

Trends 118

Trends Ethics Transparency Public Relations 118

Biznology

JANUARY 5, 2016

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. 76BrandFilms, a video studio.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

SEPTEMBER 24, 2010

I realize that the terms "social media" and "slowing down" are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the Social Media Industry Public Relations and Hype Machine (the SBSMIPRHM for short ;-) ) but I did it. As for the rest of the social media options out there?

Social Media 80

Social Media SMB Media Customer Satisfaction 80

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

DECEMBER 30, 2015

I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. The post Five often-overlooked reasons senior executives should use social media appeared first on Biznology. Sound familiar?

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

DECEMBER 26, 2014

Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial' Sign up for our emails here.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. Social Media Globalists Unite.

Social Media 80

Social Media Media Contingency Planning Barriers 80

Biznology

FEBRUARY 16, 2021

In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out. Useful Links: Usefull Lumberjack Social. Episode Summary: USEFULL —with two Ls, get it?—launched launched as the Coffee Cup Collective but later had to rebrand. She graduated from Mt. Holyoke College.

Startups 197

Startups Consulting Advertising Agencies Paid Search Agency 197

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com). Photo credit: calmenda. Get a solid issue behind you and get out the vote!

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

JUNE 2, 2021

The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing and increased work-from-home, in efforts to slow the spread of the COVID-19 pandemic. Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

SEPTEMBER 3, 2014

Social media and other digital methods take away all the old brand image tools–if your employees to walk the talk, it is painfully obvious. Internet Marketing Monthly Newsletter Social Media Marketing public relations social media' Don’t pretend to be more than you really are.

Public Relations 80

Public Relations Social Media Paid Search Agency Internet Marketing 80