Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MAY 29, 2014

Content Marketing Public Relations collaboration jurassic park minority report moneyball public relations the matrix toy story transparency' Main Photo: m4tik via photopin cc. photo credit: edenpictures. The post 5 Popular Movies that will Improve Your Marketing Strategy appeared first on Biznology.

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Public Relations Paid Search Agency 80

Biznology

JULY 23, 2014

You’ve got a tighter decision-making unit and shorter sales cycles. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB'

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. In the Internet age, public relations isn’t only battling anonymity, irrelevance, direct mail , native advertising, pay-per-click , and busyness, it’s battling technology, too. The relationship graveyard is full of missed connections.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

SEPTEMBER 3, 2014

If your marketing is considered authentic, if your company is authentic, if people can trust what you say and what you do–well, then you have a leg up on actually making the sale. Internet Marketing Monthly Newsletter Social Media Marketing public relations social media' And just what kinds of things influence others?

Public Relations 80

Public Relations Social Media Paid Search Agency Internet Marketing 80

Biznology

OCTOBER 17, 2013

According to USA Today , her VMA performance had 10 million viewers and is worth $79 million in free publicity. And that’s before album sales. Internet Marketing Public Relations Digital marketing digital strategy Miley Cyrus mtv video music award publicity Saturday Night Live' A hot mess?

Marketing Analytics Tools 80

Marketing Analytics Tools Planning Public Relations Wikipedia 80

Biznology

MARCH 20, 2013

But you may have noticed that a lot of marketing and public relations content is oddly free of details. You can disclose sales growth rate without disclosing total sales. As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. Here are some ideas: Metrics. Personalities.

Terms and Conditions 80

Terms and Conditions Planning Public Relations Internet Marketing 80

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? I’ve heard about the 80-20 rule: That 20% of your content should be sales-y and 80% should be informational. The 80-20 ratio seems reasonable to me, but I don’t think you’ll impede sales or retention if you set it at 90-10. Photo credit: Wikipedia.

PR 80

PR Tips Public Relations Work Management 80

Biznology

JULY 22, 2010

They have a history of not-so-sterling treatment of customers during the sales process (think used-car dealer approach), which they've used throughout the history of the company. The company's online reputation is not good, and they are worried that it is starting to affect their sales. Please reach out to us so we can make this right.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

Biznology

SEPTEMBER 11, 2013

Most other industries openly work this way – it’s not what you know, it’s who you know, and who works the hardest for the sale. For PR pros, the trick is to extend this lesson to media relations. Content Marketing Public Relations information Journalist Media media relations Press release'

Media 80

Media PR Public Relations Press 80

Biznology

JULY 27, 2016

By investing $10 in “Lures,” a module of the game that attracts Pokémon creatures – and by extension, players – to the location for 30 minutes, L’Inizio’s Pizza Bar increased its sales by 30%. But in Japan, McDonald’s will become the first partner , and 3,000 of its restaurants will become Poké Gyms.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Biznology

APRIL 2, 2014

Loads of companies spend money on public relations, but they have no idea what it does for them or why it does it. I don’t believe” is just another way of saying “no sale.”. They spend on these things because they believe they are valuable, not because they understand them. It’s about being convinced of the results.

Spending 80

Spending Cable Social Media Broadcasting 80

Biznology

JANUARY 19, 2018

So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” It’s the post-sale experience where success lies.”. Now VCs frequently send him in to companies to clean things up before a sale. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

APRIL 2, 2014

Loads of companies spend money on public relations, but they have no idea what it does for them or why it does it. “I don’t believe” is just another way of saying “no sale.” They spend on these things because they believe they are valuable, not because they understand them.

Spending 80

Spending Cable Wikipedia Social Media 80

Biznology

AUGUST 7, 2018

Building a long-term, trust-based, value-added, friendship- cum -business relationship should be the goal of anyone in sales. And, baby, PR, marketing, and advertising are, at their very source code, sales, pure and simple. Building personal relationships is the cornerstone of sales. Speak for the trees!

Work Management 133

Work Management Advertising Agencies PR Marketing Management 133

Biznology

MAY 17, 2017

The sales growth of big brands were flat in 2016, versus smaller brands which grew 2.4%. The results are alarming for big consumer goods companies like Procter & Gamble and Pepsi : Overall consumer packaged goods in the U.S. declined 2.5% in the first quarter (source: Nielsen).

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Biznology

JUNE 9, 2017

If you want to drive leads and convert more sales, you should start by focusing on creating a positive online image and reputation. Businesses that are not actively monitoring and improving their online reputation are missing out on a huge opportunity to grow their brand and increase their sales.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

AUGUST 2, 2010

More public relations. Direct marketers are really in the sales business, using metrics such as the response rate of everyone sent a catalog or other marketing message. Every sale is attributed to what caused it, allowing metrics-driven marketing to weed out the tactics that don't pay off.

PR 80

PR Public Relations Internet Marketing Newsletter 80

Biznology

MARCH 23, 2017

Sales of her brands actually increased by 346% from January to February (source: Refinery29 ). Maxx , and Marshalls all dropped Ivanka Trump’s branded product lines in January for apparent business reasons, but the perception by many was that this was due to politics, causing an intense reaction.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

SEPTEMBER 24, 2010

according to the Secret Brotherhood of the Social Media Industry Public Relations and Hype Machine (the SBSMIPRHM for short ;-) ) but I did it. It tells the story that supports sales efforts, backs up referrals, gives existing customers another touch point with you and so much more.

Social Media 80

Social Media SMB Media Customer Satisfaction 80

Biznology

SEPTEMBER 13, 2018

While Kaepernick has been out of football for two years, he remains popular with many fans and other athletes – his jersey was even among the top 50 in sales in 2017. More racially diverse, especially compared to Baby Boomers.

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

Biznology

JANUARY 18, 2017

and cost the company momentum and short-term sales. The good news for P&G is that the publicity stirred up by the Pampers crisis ultimately raised awareness of the improvements the company had made to the product. Following CPSC vindication, sales settled in at higher levels than they had previously. Like this post?

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

MAY 13, 2019

Transparency is essential; 60% of consumers say brands should make it easier to see its values and its position on important issues, even at the point of sale. This emergence of belief-driven buyers covers all age groups too, with the biggest rise among 55-year plus consumers which increased 18 points since 2017.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Biznology

AUGUST 14, 2018

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! People Who Meet People are Lucky.

Communities 126

Communities Blogger Class Twitter 126

Biznology

FEBRUARY 27, 2018

At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows. So step one for avoiding being made redundant by robots and AIs: become management or start your own business.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Biznology

DECEMBER 9, 2016

If you sell air conditioning units, then you may want to set reminders to follow up on sales and service once a year, before the warm season hits. If you run a retail business or a restaurant you may want to inform them about weekly or monthly sales and specials.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

SEPTEMBER 23, 2015

As control of an online conversation continues to shift, we are experiencing a power transfer from sales and marketing arms to that of the informed and empowered customer. They’re increasingly sought after by sales and marketing practitioners to be incorporated in their strategies.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

Biznology

MARCH 9, 2016

That demand is because of the notion of limited availability that ultimately spills over to sales of accessory products or other items nearby not even related. Most marketers today respond to demand by lowering prices to increase online sales volume. The result is often higher costs and lower margins.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

Biznology

MARCH 8, 2016

The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR, you’re being a pitch artist instead of a publicist. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

AUGUST 12, 2016

If your aim is to attract customers, they also need some time to plan to attend a sale, event, or react to your release. If you are too early, the timing won’t work and if you are too late, it is old news. Try to give reporters enough time to gather and write a story if that is your goal. Follow up quickly.

Press 80

Press Effectiveness Tips Buzz 80

Biznology

JUNE 24, 2015

Can posting on social media sites lead to direct sales? Simply signing up for accounts won’t get the job done; you need to cultivate engaged consumer followings on the large social networks like Facebook and Twitter and some of the smaller, niche ones that make sense for your industry. Yes, it can.

Word of Mouth 80

Word of Mouth Business Social Media Work Management 80

Biznology

APRIL 5, 2016

Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. That you’re serious and intent on communicating with — reaching — them.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

AUGUST 15, 2016

Marissa Mayer, CEO of Yahoo, will receive more than $100 million from the sale to Verizon, even though the value of Yahoo declined by over $2 billion. For example: • The BP CEO (Bob Dudley) got a 20% bump in compensation in 2015 after overseeing the company’s biggest-ever operating loss.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Biznology

SEPTEMBER 4, 2015

Running social campaigns that cost less, but drive more sales will certainly make your social media marketing team shine. You can likely run several smaller campaigns with the same resources and cost it takes to run larger ones that are not as effective. For more info on media monitoring and media intelligence see here. Like this post?

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

MARCH 27, 2013

He responded with his contact information, asking if someone could contact him; so I passed his information on to our sales department who will be contacting him shortly. This potential sales lead may not work out, but it’s still a lead that we didn’t have to generate.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80