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B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. At right is an example.

Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. PR Enforces Values: Ideally, public relations should function as the conscience of an organization; defining what it stands for, and working to make it accountable on that basis.

The role of public relations in lead generation for B2B firms


But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. Your public relations strategy is not a stand-alone enterprise. Track competitors.

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages


public relations can be a critical ingredient in your marketing mix. Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. What to do to compensate for that disparity? Snooze.

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. Influencers are people who, due to their blogs, books, or other form of public visibility, are considered trusted experts on a given topic. The reason?

Break the mold: Why content marketing needs to be like a chalupa

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Here are 10 examples of businesses mashing up technology and content by using old ingredients in weird and wonderful new ways: 1. My friend Maël Roth provides this famous example from Tipp-Ex that used humor and drama to create awareness for their product (22 million views). Another example of interactive video is this award-winning campaign from DBS Bank. Taco Salad.

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How storytelling can shape the corporate brand and culture


As an example it sorts information from a PowerPoint presentation in a way that the first and last items on a list are usually remembered (also any item that has an emotional impact), and the rest is discarded as “trash” and never retrieved. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams).

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions and are good examples. Related Stories The results are in: An experiment in social influence The New, Old Rules for Winning Fans and Influencing Followers The ultimate content marketing challenge. By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy.

The state of the nation on SEO, content strategy and earned media

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Storytelling, for example … I know that’s a cliché, but talking as a real person, being more creative, I think that’s where a lot of inspiration for those connections can come into play. I think of SEO as marketing performance optimization relative to search, advertising, email, content, anything you are using to build your business. It’s about insight.

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A course correction for influence marketing measurement

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” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Here’s an example of a “gap” in the influence space. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar.

Is your online presence too safe for your own good?

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His controversial statements may not get him the nomination, but it boosts his personal brand power and sales, thanks to the free publicity provided by the media. Now, what do all these examples have in common? His controversial statements may not get him the nomination, but it boosts his personal brand power and sales, thanks to the free publicity provided by the media.

10 Strategies to Battle Content Shock

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Here is a small example. Related Stories Six Arguments Against Content Shock Social Media Explained. In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding. Think about that for a moment.

4 Ways to really engage your customers on social media


As an example, if you are in the food industry, you need to do more than ask your fans to share their favorite dish. While a social cause may not relate to your business and brand in a direct manner, you could still encourage and embrace it via your social media pages. Fans will engage with publicly reliable content. Word questions with care. Organize one-of-a-kind contests.

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

Speak Their Language – It’s not necessary to understand all the technicalities, issues or nuances related to various corporate functions, but you need to know what’s important. Bill Gates learned the “by invitation only” lesson the hard way when he was denied admission to the prestigious August National Golf Club, because he publicly expressed an interest in becoming a member.

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Your digital PR needs to account for emotions


I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I thought this was just something that happens with video, but I was actually at a museum exhibit recently that showed that video is just the latest example of emotionally-charged media. But video seemed to take it to a new level.

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Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR

WindMill Networking

As 2012 draws to a close, one would think being “social PR” accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, non-profits, governments and other formal organizations. Our Food, Your Questions from McDonald’s Canada is a stellar example of what can be achieved with: daring and innovative thinking and action. ” .

How to Write a Business Plan: A Step-by-Step Guide (With Examples)


Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. This post covers tips for writing a business plan, followed by an outline of what to include and business plan examples. For example, you might want to update it a year or two down the road if you're about to apply for a new round of funding. Public relations. Appendix.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. What online publications do they read? For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb.

The slippery slope of influence marketing

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Likewise, I think brands need to do their homework and figure out which bloggers have built real authority and trust, rather than making a call based on number of Twitter followers, for example. Related Stories Influence Marketing is hot and about to get hotter A plan to earn your way into the hearts of Internet influencers Your checklist for “safe” Influence Marketing.

The crisis of message credibility and impact on brands


A related reason for this declining trust is the emergence of “native advertising”, sponsored articles or videos that resemble traditional editorials. For example: Nestle protected its brand integrity when it removed artificial flavors and certified colors from more than 250 products in 2015, enabling them to legitimately claim “no artificial flavors or colors” on all their packaging.

Social media marketing isn’t a popularity contest


Examples from the McKinsey & Company’s Social Consumer Decision Journey. McKinsey & Company’s research highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S.

Stop Negative Public Relations Before It Happens


Heard the latest example of a company receiving negative public relations via the web and social media? That customer service error led fully fledged public relations debacle: Alaska Airlines Hates Families After reaching a dead-end with the company, the couple turned to the Internet to air their complaints (which seem reasonable). Everyone is in Public Relations.

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How Trump’s brand positioned itself for victory


Yes, electing the first woman was a factor, for example, but not nearly as compelling as the fear and frustration caused by growing income inequality, the perception of losing jobs to immigrants and trade deals, and the overall stagnation of Congress. (In In some ways, it was a contest of character between the two most unfavorably perceived presidential candidates in history. Like this post?

5 Critical (and unique) considerations about PR measurement

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Implied value of everything……… by Steve_Dodd Related Stories How to set up a Social Media Command Center Examples of quantifying social influence The slippery slope of influence marketing. Marketing best practices Monitoring strategies Public relations ROI and measurement Video blogs measuring pr measuring social media measuring the roi of social media roi of social media

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

I originally started my career in public relations before moving into the marketing function. If your website is not optimized to place highly on key search terms related to your business, then you are missing opportunities with your business. The goal is to find ways to be present when someone is searching on your company or products/services related to your company.

Where Does Public Relations Fit in the Marketing Technology Landscape?


Public relations and marketing are two sides of the same coin. Yet, we don’t hear much about public relations and marketing technology. The Need for Public Relations Technology. For example, Hubspot considers these the top ‘must know’ statistics for PR professionals: The average American attention span in 2013 was 8 seconds. More than 1.2

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity


One example would be a relationship between a mother and child, or among friends. A Coca-Cola drinker, for example, might see him or herself as social, communicative, and the type of person who seeks adventure and pushes boundaries. Weaknesses: Characteristics that place the team at a disadvantage relative to others. Public Relations Branding DailyWhy's that?


A Simple Guide to Navigating Trending Content


Simply input your keyword -- for example, let’s use “content marketing” -- and filter down the timeframe you’d like to see results from. With each search, you'll gain access to social sharing counts, as well as some insights behind these shares -- for example, EpicBeat provides a list of people that have shared a specific piece of content in the last seven days. 1) BuzzSumo.

How to Earn Free Press for Your Business When You Have No Connections


I'll walk you through some tips and examples below to help you learn how to get started and earn some recognition for your product or service. Here's an example of an email I sent to The Daily Express , which ultimately lead to the Daily Mail article referenced above: Why did this approach work? 4) Target specific publications. Public Relations Business Daily Tactical

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Social media monitoring: why it’s a must


Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage and even cause a public relations nightmare! Before the Internet and Web 2.0, Like this post?

5 Ways to Leverage a Media Placement

Vertical Response

It can be something as simple as just the media outlet’s logo linked to the story (for example, “As Featured In XYZ Magazine”). Public Relations media coverage media hit media placement Press Coverage press hit press placement public relations Your business was just featured in the media – awesome! But you’re not done. Get social.

Top 5 Marketing Skills

PR Meets Marketing

Public Relations: Public relations has evolved greatly over the past few years. With better tracking tools and the importance of digital marketing, public relations is an integral element in driving your online presence through quality links which promotes traffic to your website – both direct and indirect. It’s integral that marketers understand how to leverage PR and properly measure it as part of a larger marketing strategy and event marketing campaigns related to product launches, tradeshows, and more.

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7 Important PR Lessons Every Content Marketer Needs to Learn


I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Below are seven PR lessons for content marketers (and for my relatives who still don’t understand what I do). What is PR?

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Irate sports fans hijack UPS company blog

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Case studies corporate communications Public relations blogs and crisis management public relations case study UPS Kentucky basketball adClick here if you can’t see the video of the controversial UPS ad. I’m sort of a blog geek. I love looking at company blogs and see their progress … or lack of it … over time. What??? Advertising miscue? With 2.1

How to Write a Press Release [Free Template]


Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. The key to keeping your PR strategy new-school is to forget all your preconceived notions of what public relations is or needs to be.

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In praise of social media mediocrity


If you can get a mediocre social media marketing campaign up and running, keep it relatively cheap by implementing cheats and software tools, and then keeping it going forever and ever ad infinitum, then you’ll be able to benefit from being there, being relatively responsive, over the long-term. Related articles. Come on! There, I said it. And I see the paradox, too.

How to Write a Cold Email That'll Actually Get a Response


For example: "Brandee -- having you on HubSpot's podcast" or “Chris  --  source for your article on marketing trends." Using the example of reaching out for a podcast: Add a sentence or two about how specifically that person's work would be a great fit with your audience and why. If you saw this person out in public and had to walk up and say hi, how would you start your conversation?