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B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. At right is an example.

Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. PR Enforces Values:  Ideally, public relations should function as the conscience of an organization; defining what it stands for, and working to make it accountable on that basis.

The role of public relations in lead generation for B2B firms


But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. Your public relations strategy is not a stand-alone enterprise. Track competitors.

Bytes from the PR Sphere: Distilling the Social Components of Public Relations

WindMill Networking

Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. And not just for public relations, for any discipline, including marketing and customer relations. Not own.

Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?

WindMill Networking

Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., offer four examples later. 2.  That’s because I’m interested in knowing more about the organization, based on the communications and public relations expertise demonstrated. Public Relations

Break the mold: Why content marketing needs to be like a chalupa

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Here are 10 examples of businesses mashing up technology and content by using old ingredients in weird and wonderful new ways: 1. A new angle. My friend  Maël Roth provides this famous example from Tipp-Ex that used humor and drama to create awareness for their product (22 million views). Another example of interactive video is this award-winning campaign from  DBS Bank.

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Your digital PR needs to account for emotions


I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. thought this was just something that happens with video, but I was actually at a museum exhibit recently that showed that video is just the latest example of emotionally-charged media. But video seemed to take it to a new level.

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Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR

WindMill Networking

As 2012 draws to a close, one would think being “social PR” accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, non-profits, governments and other formal organizations. Our Food, Your Questions from McDonald’s Canada is a stellar example of what can be achieved with: daring and innovative thinking and action. ” .

Social media marketing isn’t a popularity contest


Examples from the McKinsey & Company’s Social Consumer Decision Journey. McKinsey & Company’s research  highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S.

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions and are good examples. 4) Google PageRank – This is, in fact, a part of the blog’s stats. Related Stories The results are in: An experiment in social influence The New, Old Rules for Winning Fans and Influencing Followers The ultimate content marketing challenge. By Obaidul Haque, {grow} community member. The Importance of Authoritative Blogs . delicate balance.

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

Storytelling, for example … I know that’s a cliché, but talking as a real person, being more creative, I think that’s where a lot of inspiration for those connections can come into play. think of SEO as marketing performance optimization relative to search, advertising, email, content, anything you are using to build your business. Today, the noise is growing.

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A course correction for influence marketing measurement

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” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Here’s an example of a “gap” in the influence space. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar.

Is your online presence too safe for your own good?

grow - Practical Marketing Solutions

His controversial statements may not get him the nomination, but it boosts his personal brand power and sales, thanks to the free publicity provided by the media. Now, what do all these examples have in common? His controversial statements may not get him the nomination, but it boosts his personal brand power and sales, thanks to the free publicity provided by the media.

Social media monitoring: why it’s a must


Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage and even cause a public relations nightmare! Is a big influencer bashing your company?

Inequality of pay undermining trust in CEOs and corporate brands


For example: • The BP CEO (Bob Dudley) got a 20% bump in compensation in 2015 after overseeing the company’s biggest-ever operating loss. The dubious justification of these examples of over-payment has been substantiated in recent studies. Setting detailed targets can encourage gaming and distorting behavior, for example. The complexity of measuring performance is a big issue.

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10 Strategies to Battle Content Shock

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Here is a small example. Related Stories Six Arguments Against Content Shock Social Media Explained. In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding. Think about that for a moment.

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

Speak Their Language – It’s not necessary to understand all the technicalities, issues or nuances related to various corporate functions, but you need to know what’s important. Bill Gates learned the “by invitation only” lesson the hard way when he was denied admission to the prestigious August National Golf Club, because he publicly expressed an interest in becoming a member.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. What online publications do they read? For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb.

The slippery slope of influence marketing

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Likewise, I think brands need to do their homework and figure out which bloggers have built real authority and trust, rather than making a call based on number of Twitter followers, for example. Related Stories Influence Marketing is hot and about to get hotter A plan to earn your way into the hearts of Internet influencers Your checklist for “safe” Influence Marketing.

Social networking services should be facilitated not controlled


Orkut & Friendster are great examples of Social Networks that were too rigid in their design, expecting the users to adopt their tools, their styles, and their values of community. Actually, Friendster is a perfect example. If you can find a copy, buy one. Everything  Amy Jo Kim  recommends can be mapped perfectly to web2.0 community is indeed a family. Play with them. Enjoy them.

In praise of social media mediocrity


If you can get a mediocre social media marketing campaign up and running, keep it relatively cheap by implementing cheats and software tools, and then keeping it going forever and ever ad infinitum, then you’ll be able to benefit from being there, being relatively responsive, over the long-term. Related articles. Come on! There, I said it. And I see the paradox, too.

A Simple Guide to Navigating Trending Content


Simply input your keyword -- for example, let’s use “content marketing” -- and filter down the timeframe you’d like to see results from. With each search, you'll gain access to social sharing counts, as well as some insights behind these shares -- for example, EpicBeat provides a list of people that have shared a specific piece of content in the last seven days. That's it.

Where Does Public Relations Fit in the Marketing Technology Landscape?


Public relations and marketing are two sides of the same coin. Yet, we don’t hear much about public relations and marketing technology. The Need for Public Relations Technology. For example, Hubspot considers these the top ‘must know’ statistics for PR professionals: The average American attention span in 2013 was 8 seconds. More than 1.2

PR 1

Tips for Next Gen Digital Marketing and PR Pros


What’s the future of digital media marketing and social public relations? Examples include how-to videos, ebooks, checklists, advice, discussions of the latest trends, and more. Internet Marketing Public Relations Social Media Marketing Digital marketing Digital media Facebook marketing public relations Search engine optimization SEO social media Web search engine

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5 Critical (and unique) considerations about PR measurement

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Implied value of everything……… by Steve_Dodd Related Stories How to set up a Social Media Command Center Examples of quantifying social influence The slippery slope of influence marketing. I''m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? Aspects of PR measurement. The ROI of relevance.

Why you need testimonials to persuade your customers


Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorshave been helping a very smart client in their RFP process to select a vendor for their marketing campaign. One of them really stood out. This is where it got interesting.

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Stop Negative Public Relations Before It Happens


Heard the latest example of a company receiving negative public relations via the web and social media? That customer service error led fully fledged public relations debacle: Alaska Airlines Hates Families After reaching a dead-end with the company, the couple turned to the Internet to air their complaints (which seem reasonable). Everyone is in Public Relations.

The Marketer's Guide to Developing a Strong Corporate and Brand Identity


One example would be a relationship between a mother and child, or among friends. Coca-Cola drinker, for example, might see him or herself as social, communicative, and the type of person who seeks adventure and pushes boundaries. Weaknesses: Characteristics that place the team at a disadvantage relative to others. Public Relations Branding DailyWhy's that?


The ole one two three four five six seven punch


The same thing goes for public relations and marketing. For example, Sally and I aren’t only using email. In the Internet age, public relations isn’t only battling anonymity, irrelevance, direct mail , native advertising, pay-per-click , and busyness, it’s battling technology, too.  People are so busy. You need to be both patient and persistent.

How to Earn Free Press for Your Business When You Have No Connections


I'll walk you through some tips and examples below to help you learn how to get started and earn some recognition for your product or service. Here's an example of an email I sent to The Daily Express , which ultimately lead to the Daily Mail article referenced above: Why did this approach work? Public Relations Business Daily TacticalThat's all it took. Great question.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

I originally started my career in public relations before moving into the marketing function. If your website is not optimized to place highly on key search terms related to your business, then you are missing opportunities with your business. The goal is to find ways to be present when someone is searching on your company or products/services related to your company.

Top 5 Marketing Skills

PR Meets Marketing

Public Relations:  Public relations has evolved greatly over the past few years. With better tracking tools and the importance of digital marketing, public relations is an integral element in driving your online presence through quality links which promotes traffic to your website – both direct and indirect. It’s integral that marketers understand how to leverage PR and properly measure it as part of a larger marketing strategy and event marketing campaigns related to product launches, tradeshows, and more. 4.

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7 Important PR Lessons Every Content Marketer Needs to Learn


I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. Public Relations Content Marketing Daily

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5 Ways to Leverage a Media Placement

Vertical Response

It can be something as simple as just the media outlet’s logo linked to the story (for example, “As Featured In XYZ Magazine”). Public Relations media coverage media hit media placement Press Coverage press hit press placement public relations Your business was just featured in the media – awesome! But you’re not done. Get social.

7 Ways to Get More Value From Your PR Campaigns


Following on from that, we can see a smattering of other mentions, which could be from publications a bit late on the up take. Once you’ve sifted through and found coverage relating to your campaign, it’s time to see if you can help optimise this for SEO by getting any missing links added in. Local publications love installing pride into their communities. Why not show it off?

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Irate sports fans hijack UPS company blog

grow - Practical Marketing Solutions

Case studies corporate communications Public relations blogs and crisis management public relations case study UPS Kentucky basketball adClick here if you can’t see the video of the controversial UPS ad. I’m sort of a blog geek. love looking at company blogs and see their progress … or lack of it … over time. What??? Advertising miscue? With 2.1

How to improve company culture


For example, it was the only major airline to remain profitable after 9/11. Classic examples of this include Google’s “ Ten things we know to be true ” or McKinsey’s shorter but also admirable “ what we believe ”. Consider the above examples. They set examples for their co-workers in doing so, encouraging cultural consistency across large organizations. Like this post?

The EU brand, Brexit, and millennials – a lost opportunity for all


But the tumultuous impact of Brexit on the future viability of the EU brand is a good example of what happens when an outside event undermines its basic brand positioning. In the UK, many older people believed that immigration from Central and Eastern Europe had driven down wages and strained public services. The EU brand meant more to Millennials than older people. as well.

Your keywords suck and are outdated


Let me give you a personal example. Another example is a service I offered which cleaned bad search engine results off of Google. Related articles. Internet Marketing Paid Search Public Relations Search Marketing Social Media Marketing AdWords Facebook Google Google AdWords Online Reputation Management orm Search engine optimization twitter Web search engine Website

How to Write a Cold Email That'll Actually Get a Response


For example: "Brandee -- having you on HubSpot's podcast" or “Chris  --  source for your article on marketing trends." I use this every time I am doing cold outreach emails. Using the example of reaching out for a podcast: Add a sentence or two about how specifically that person's work would be a great fit with your audience and why. Public Relations Professional Development Daily