Marketing Craftmanship

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Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. PR Enforces Values:  Ideally, public relations should function as the conscience of an organization; defining what it stands for, and working to make it accountable on that basis.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,

Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.

Page’s Seven Principles of Public Relations Management

Marketing Craftmanship

Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. To serve the company well, understand what the public wants and needs. Arthur W.

Tennyson Delivers Skyfall’s British Bulldog Moment

Marketing Craftmanship

Uncategorized #content marketing #PR #PRfirms #publicity #thought leadership 007 Arthur Henry Hallam Bulldog Moment cinematic craftsmanship CliffNotes Dame Judi Dench Fairfield University Great Britain Guinness stout Homer Ithaca James Bond Jr. Reil public relations Royal Doulton screenwriting Skyfall top-of-mind awareness UlyssesTo strive, to seek, to find, and not to yield.

Five Life Lessons from Doc Martin

Marketing Craftmanship

In advance of Season 6’s final 8 episodes, diehard Doc Martin fans can follow the latest series-related news and gossip on its official website / blog Entertainment Craftsmanship: What’s Missing from American Television. Doc Martin is pure television craftsmanship and well worth your time to watch all of the episodes from the past 5 seasons on Netflix.

PR Lesson from the Lolo Jones / New York Times Controversy

Marketing Craftmanship

The public appears to agree with Lolo regarding Longman’s attack. In a highly unusual column entitled, “Lolo Jones Article is Too Harsh ,” the New York Times public editor Art Brisbane acknowledged the volume of reader pushback the Longman piece has created, and noted that, “In this particular case, I think the writer was particularly harsh, even unnecessarily so.”.

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Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters rather than self-promotion, or whether the cost of his book’s publicity tour will result in higher hourly rates. Most Client Newsletters Deliver No Tangible Business Value. Blowing your own horn can also backfire.

Brochureware Is Not a Dirty Word

Marketing Craftmanship

Uncategorized #brand damage #brand management #brand risk #brochureware #graphic design #marketing #PR #press releases #thought leadership #webinars #white papers marketing craftsmanship marketing ROI public relations social media website managementBased on these impressions, website visitors will likely conclude one or all of the following: This company is out of business.

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Investment-Related Publicity: How Clueless is Your Fund?

Marketing Craftmanship

According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. media relations strategy driven by volume rather than substance is an expensive, zero-sum game. More significantly, only 6% of that group included media exposure as a top IR goal.

Media 23 Social Media Tool or PR Nightmare?

Marketing Craftmanship

Websites dedicated to employee dissatisfaction were social media pioneers; empowering workers to publicly call their manager a “5-Alarm Nut Job” without retribution, to gripe about low pay or a lousy lunchroom, and to warn others to look elsewhere for a job. Learning to Live With Employee Opinion. Effective workforce management, however, does not ensure a positive outcome on the site.

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Fighting Online Brand Sabotage 101

Marketing Craftmanship

Complaint websites such as Yelp , Glassdoor and Ripoff Report – that empower actual and imaginary customers or employees to anonymously post their accurate or bogus comments online – have created new brand-related challenges and opportunities for their corporate targets. Brand Sabotage May Warrant Ninja Tactics. Here’s a list of them.

5 Secrets to Ray Dalio’s Hedge Fund Success

Marketing Craftmanship

Hedge Fund Craftsmanship. By most measures, Ray Dalio has achieved great success during his 62 years on earth. Unlike Donald Trump, Dalio didn’t inherit wealth. As a middle-class kid, he delivered newspapers, shoveled snow and was a caddy during the summer. The company Dalio established in his apartment in 1975, Bridgewater Associates, is now the world’s largest and most successful hedge fund manager, with more than $120 billion in assets under management. Last year, Bridgewater’s profits were larger than those of Google, eBay and Amazon combined. billion. True hedge fund craftsmanship.

PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. Horton, entitled “Publicity Stunts. ” On that basis, PETA’s lawsuit succeeds as a publicity stunt. Whale Abuse: Exhibit A for Shamu, the Plaintiff.

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure. Masthead value can be relative. Masthead value should drive your publicity strategy. Avoid “Hey, look at me!” magazine.

No-Cost, Cornball Marketing Can Drive B2B Top-of-Mind Awareness

Marketing Craftmanship

LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy. Missing: Nimmi, the acrobatic dog. eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. All of our editors pick up the phone.

4 PR Lessons from the SharesPost / Wall Street Journal Fistfight

Marketing Craftmanship

If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public scrutiny…which includes just about every individual, institution and company, public or private. Public controversy has erupted over the piece, prompting insider publications including Columbia Journalism Review to weigh in on Berman’s column. Uncategorized #PR #sharespost #wallstreetjournal public relationsJournalistic ideals espoused by Edward R.

Sales Tips from PR Legend Lee Levitt

Marketing Craftmanship

Lee Levitt embodied craftsmanship in public relations, and left a lifetime of wisdom for those who follow in his footsteps. Lee Levitt, sans fedora and shoulder bag. Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary.

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PR Lesson from a Twitter Flap

Marketing Craftmanship

The governor issued an apology, and the school district publicly stated its support of free speech and said Emma was not required to apologize. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. It wasn’t Emma’s tweet that caused the high-profile controversy. Smart move.

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Should I Rekindle My Blog Love Affair…Or End It?

Marketing Craftmanship

Uncategorized #brand management #content marketing #craftsmanship #marketing #PR #publicity #SEO #thought leadership B2B marketing blog content blog disaster blog failure blog metrics blog roi blogging Blogs editorial calendar lead generation marketing communications PR strategy public relations firms sales promotion social media social media marketing Twitter two-way communication web content

The Harvard Cheating Scandal: Do Administrators Need “Public Relations 101??

Marketing Craftmanship

Harvard likely became aware of the possibility of negative media coverage either after a call from a reporter, or in reaction to a threat from a student (or their lawyer) to make this a public issue. Harvard would have been better served if the school had completed its inquiry of the 125 “cheaters” in advance of its public announcement.

4 ½ Reasons To Avoid Using Celebrity Endorsements

Marketing Craftmanship

Companies rationalize this brand risk by assuming that the public will assign them some sympathy for having been duped by the murdering, philandering or drug abusing ways of their fallen celebrity. With those big guns, can we be sure that Tony’s not using HGH? Here are 4 ½ good reasons to avoid celebrity endorsements: OJ Simpson. Tiger Woods. Lance Armstrong. Oscar Pistorius. So far.

Why New Jersey Loves Bad PR

Marketing Craftmanship

Uncategorized #NewJersey #NJ #PR public relationsFly Fishing on the Raritan in Califon, NJ. Before I relocated to New Jersey a few years ago, my impressions of the Garden State were consistent with the stereotypes: Interstate 95 traffic jams, cogeneration plants spewing smoke, Tony Soprano, roadside diners, dangerous cities, people with annoying accents. Sorry New York. live here!”

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Will Internet Transparency Devalue Craftsmanship?

Marketing Craftmanship

Uncategorized #craftsmanship #marketing marketing craftsmanship public relations web contentAs online access to information and insight into a broad range of professional and technical skills becomes more widely available, will “knowledge worker” craftsmanship become an anachronism? For decades, medical schools have told students that patients want the Three As: Accessibility, Affability and Ability… in that order. Med students are taught that “patients don’t care how much you know, until they know how much you care.” Maybe that’s why you’ve already replaced him withTurboTax.


Is Your Web Content a Marketing Liability?

Marketing Craftmanship

If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” or “Is this how they will keep up with my needs?” If a company can’t produce and maintain a fresh inventory of content, then it’s better off from a brand perspective without having any content at all. Long live the internet. Previously published at [link] ].

Using Negative Publicity as Negotiating Leverage

Marketing Craftmanship

The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the hackles of many PR practitioners who labeled the tactic as unethical.  compiled a comprehensive list of automotive editors at every major publication. Shakedown of BMW of North America. Andrew. He said nothing. didn’t.

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3.5 Reasons to Skip Industry Awards

Marketing Craftmanship

For certain industries, such as financial services, that aggregate performance-related data – for example, in annual “league tables” ranking investment banks by the number or size of M&A transactions they’ve underwritten – there is some logic, as well as an objective basis, on which firms can claim to have outperformed their competitors. Living in the past. Yes, they do exist.)

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. Webinars and public forums entail lead qualification and follow-up with prospects. On its own, publication of the article was unlikely to generate any viable, near-term new business prospects. THE PAYOFF.

Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

Although the underlying issues related to freedom of expression and corporate intrusion frequently serve as catalysts for heated protests and endless debate, there is really no good reason why both employee and corporate interests cannot both be served, if the process is managed in a reasonable, respectful manner. Everything Counts in Brand Management. Your Friendly CMO.

BMW’s Storm Cooper: A Mini-Coup Rather than a PR Blunder?

Marketing Craftmanship

However, if top-of-mind awareness is a beneficial marketing objective for a car company, then the exponentially greater, world-wide storm-related coverage for BMW’s Mini Cooper marque certainly won’t hurt showroom traffic or the company’s balance sheet. Stormy Weather for BMW? For a fee, Germany allows people or companies to sponsor the names of weather fronts. But did it really?

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Publicity Must Be More Than Noise. Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why this noisy carnival barker publicity is a losing game. More bluntly, if your publicity doesn’t make your firm’s sales collateral more believable, it’s a wasted effort.


Ronald McDonald Makeover: Liposuction Not Required

Marketing Craftmanship

This was a historic triple-stupid play deserving of special recognition from the Public Relations Society of America. Uncategorized #McDonald's #obesity #PRSA #RonaldMcDonald public relationsToo Big To Fail? Fat kids don’t drive themselves to McDonald’s; their fat parents do. If you want to influence corporate policy, get a seat on the company’s Board of Directors.

Three reasons why the future of public relations is red hot

grow - Practical Marketing Solutions

I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? Public Relations 2.0. Maybe everything. Quality content — sure.

A Public Relations Case for Digital Marketing


As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. This was shortly after I met Dick Martin, former executive vice president of public relations, employee communications, and brand management for AT&T. Here are three public relations skills that digital marketers need to master. Public Relations Social Media Marketing Digital marketing public relations social media social media marketing

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Related Resources.

The Public Relations Metamorphosis: Social Media is Here to Stay


Public relations strategies and tactics have certainly come a long way in the last several years. With the advent of new technology and burgeoning new social networks at our fingertips, the definition of public relations now embraces the words, “engaging” and “relationship building.” PR public relations social media Social Media

How to Build Public Relations Media List [Video]

Vertical Response

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse , shows you how build an effective media list quickly and easily. The post How to Build Public Relations Media List [Video] appeared first on VR Marketing Blog. All rights reserved.