Marketing Craftmanship

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

A significantly smaller number of those websites, however, contain any publicity (earned media) that showcase the company’s intellectual capital, success stories, products and services, or people.

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Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage. It will remain a business function, nothing more.

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Page’s Seven Principles of Public Relations Management

Marketing Craftmanship

Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. Corporate relations is a management function.

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Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there.

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Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

For public companies, dissemination of financial results and material events will be handled by their legal department. Because press releases are now considered sales collateral by their target audiences, “media relations” for all companies will be managed by the marketing department.

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The Harvard Cheating Scandal: Do Administrators Need “Public Relations 101??

Marketing Craftmanship

Harvard University announced last week that the school is investigating 125 students for possibly cheating on a take-home final exam for “Government 1310: Introduction to Congress.”

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

Your public relations skills can be of great value to civic, charitable and cause-related organizations, and regardless of the motivation for contributing your time, these affiliations represent 3 rd party validation of your expertise.

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