B2B Memes

JUNE 30, 2010

It’s no coincidence that Jack Lemon’s character works in public relations. Jack Lemon: Um, uh, public relations. CB: Public relations? In his career, as in his personal life, he papers over the ugly truth until it’s too late. Charles Bickford: What kind of work you do?

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

JANUARY 12, 2012

My goal in writing this e-book was to give people trained in traditional media—journalists in particular, but also people from public relations, marketing, and other areas—an easy-to-read, practical, and concise introduction to the new-media revolution. Then you might want to read more about it here.).

Media 100

Media Public Relations Social Media Training 100

B2B Memes

NOVEMBER 23, 2011

Searls and Weinberger were addressing their comments above all to public relations and marketing people. But however obvious the idea may seem, it remains a powerful, foundational concept for new media. We ignore it at our peril.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

MAY 11, 2010

But it’s also due to a public relations problem. But though you can find examples of such career shifters , the numbers are small. In part, this may be because the field is still nascent. I mean this literally: to many journalists, content marketing is just another term for PR.

PR 100

PR Content Fulfillment Public Relations 100

B2B Memes

NOVEMBER 29, 2011

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

Content 100

Content PR Social Media Ethics 100