Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 119

Ideal Customer Profiles Profiling Enterprise Management Work Management 119

Biznology

DECEMBER 2, 2020

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption. You may be surprised at how economical it can be to work with video professionals. 43% of Buyers Feel Strongly That Volume of Information Overwhelming.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Salesforce Marketing Cloud

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Psychographic segmentation Psychographic segmentation is all about lifestyle, interests, values, attitudes. What are the best practices for segmenting your email list?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

NOVEMBER 1, 2023

Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Marketing AI 128

Marketing AI Email Marketing Psychographics Advertising Agencies 128

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

DECEMBER 18, 2023

You should learn everything you can about your audience, including: Demographics Psychographics Behaviors Buying habits Pain points Goals and objectives Preferred marketing channels Communication style 2. Find out what’s already working for your buyer. It’s just as important to find out what’s not working in order to get better.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

SalesIntel

JUNE 28, 2022

Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Psychographic data. Select the Best B2B Data Partner.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Rev

AUGUST 16, 2023

But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases. This kind of strategy doesn’t work with a buckshot approach and little-to-no intel.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Navigate the Channel

MAY 30, 2023

Diversity and inclusion work together, but they aren’t the same thing. We encourage listening to be part of the marketing process regardless, but particularly if you’re working to be inclusive with your marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

Launch Marketing

FEBRUARY 7, 2024

Read reviews about competitor products to assess what is working well and what is not. Are there any threats that can work against your success in the market? These include the basic demographic, firmographic, behavioral and psychographic characteristics. What challenges do you face in the market?

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

SocialPilot

FEBRUARY 19, 2024

How Does AI-generated Content Work? You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics. AI detector tools Finally, the solution that has always worked for our team and me personally is AI content detectors.

Generation 98

Generation Psychographics Content User-Generated Content 98

Martech

FEBRUARY 28, 2024

But there’s a big hurdle for people trying to leave where they are working for someone else. A: I like trying to figure out why things don’t work. And so when I founded Carbon Design, I founded it because of two things that don’t work right. If you don’t have your life right, the work is going to suffer.

Marketing AI 103

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 103

Unbounce

MAY 1, 2021

It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation works magic on landing page campaigns.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

PureB2B

MAY 30, 2022

Firmographic This type of segmentation relies on your ability to understand the makeup of the companies your customers work for. Psychographic Psychographic segmentation leverages the psychological trends of your ideal customers by organizing them according to their opinions, personal interests, and lifestyles.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. It is based on a person’s opinions and interests.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Opt Intelligence

NOVEMBER 28, 2022

They work for businesses of all sizes, in nearly every industry. That means you can pair demographic information like age, gender or location, with psychographic information, like interests and life events. Facebook ads are a versatile marketing tool. Facebook (or Meta) has a wealth of knowledge on its user base.

Facebook 69

Facebook Ads Landing Pages Product 69

Launch Marketing

SEPTEMBER 29, 2022

Many factors go into creating B2B buyer personas, such as psychographics , behavior , firmographics as well as demographics. When building your B2B buyer personas, look at how the gender identities in your ideal audience can use your product, solution or service in their work role or how it can impact their company overall.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Valasys

APRIL 19, 2024

From knowledge within the industry to out-tasking some of the most time-consuming work. Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. They refine their approaches through an evolving body of work. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Brandwatch Marketing

OCTOBER 31, 2023

You then need to work out what bridges these two, identifying how the company’s products meet the needs of each customer group. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Heinz Marketing

APRIL 21, 2023

tools and technology Company psychographics – ex. After putting in the work to develop an ICP, don’t let your efforts go to waste. To understand who you sell to on an organizational level, consider: Company firmographics – ex. revenue, industry, company size Company technographics – ex.

Ideal Customer Profiles 52

Ideal Customer Profiles Buyer Personas Psychographics Profiling 52

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Maybe your test “failed,” but it might be helpful to know that it failed miserably among men but actually worked for women. Behaviors : What did the visitor do?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Brandwatch Marketing

OCTOBER 31, 2023

You then need to work out what bridges these two, identifying how the company’s products meet the needs of each customer group. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

The Marketing Blender

APRIL 17, 2024

Making everything in your marketing system work is doable, but it is complex. Know the TRUTH about Your Customers and Competitors Often, when our industrial marketing firm starts working with a new client, our digital audit reveals competitors they didn’t even know they had. Not just their demographics, but their psychographics.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it?

Psychographics 103

Psychographics Aggregators Privacy Eye-Tracking 103

BenchmarkONE

DECEMBER 28, 2021

Work-From-Home Walter. Key demographics : Works long hours from his office located within his apartment. . Key psychographics : His dog, Benny is his best friend but his job is first priority. . Challenges : With his busy work schedule, it’s hard for him to get Benny groomed on a regular basis. Dog Fanatic Fran.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. The goal is to get service intelligence from quantitative and qualitative data to learn more about the customer experience, see what’s working, and identify areas for improvement.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

SEPTEMBER 28, 2022

Learning from failure is a good thing, but that won’t work if a mistake is swept under the rug. Nobody wants to admit they made a mistake, especially if they work in an office with a blame culture. Unless you are working from your own database, you will be depending on third-party data,” Cugelman said.

Campaigns 118

Campaigns Paid Search Agency Work Management Marketing Management 118

markempa

MAY 9, 2017

All of those layers have brought us to where we are now which is primarily teaching companies how to use these concepts, frameworks, and the processes that we’ve tested and know really work to grow their companies. Businesses aren’t the same, and the way the business community works. Customers are not the same.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

ClearVoice

DECEMBER 19, 2023

Psychographics (values, opinions, attitudes, interests, etc.) Now that you’ve published your content, it’s time to find out what worked and what didn’t. When you work with ClearVoice as your managed content solution , you can trust that your content – and content strategy – are in good hands. Audience analysis.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

xiQ

MAY 25, 2021

Implement data driven sales process, Add inside, social, and virtual-selling skills to the sales toolkit, Use psychographic analysis to understand the mindset or your prospective buyers, Custom tailor the sales pitch to match the communication style of your buyer. What are the imperatives for successful B2B Sales?

B2B Sales 62

B2B Sales B2B Psychographics Barriers 62

Optinmonster

APRIL 10, 2024

The broader the audience, the more generic the message was to make it work for everyone. Put in the work to understand consumer behavior beyond what they want. That’s because when everyone uses the same technology, using emotional intelligence in marketing becomes your competitive advantage.

Marketing AI 92

Marketing AI Planning Paid Search Agency Psychographics 92

xiQ

MAY 21, 2021

Implement data driven sales process, Add inside, social, and virtual-selling skills to the sales toolkit, Use psychographic analysis to understand the mindset or your prospective buyers, Custom tailor the sales pitch to match the communication style of your buyer. What are the imperatives for successful B2B Sales?

B2B Sales 62

B2B Sales B2B Psychographics Barriers 62

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Is the sales team being accountable and working the leads? Understand their needs, pain points, and decision-making processes. This knowledge forms the foundation of your digital marketing efforts. Were those good leads?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Rev

JUNE 14, 2023

Winning organizations break down silos and optimize the flow of work across sales, marketing and customer succes s teams. Just as B2C companies have moved from demographics to psychographics , B2B needs to shift from firmographics to exegraphics —dynamic data that reveals how a company executes on its mission.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

Litmus

SEPTEMBER 19, 2022

How it works. It’s also critical to verify that all the links in each variation work. Leverage behavioral cues, cross-channel user data, demographics, geotargeting, and psychographics to fine-tune personalization. Marketers must take care to ensure their email content is error-free and personalized accurately.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Stevens & Tate

AUGUST 24, 2023

Here’s how you can make email personalization work for you. You must also collect useful information such as demographics, email frequency preferences, psychographics , etc. Several companies have tested this strategy, and it’s proven to work.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Unbounce

NOVEMBER 20, 2021

We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. This tactic works well for local businesses trying to catch searchers in their area. Dirt-resistant and comfortable pants could also appeal to rural customers who work on projects at home.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137