Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Market research today finds itself in somewhat of a quandary.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Biznology

MARCH 15, 2016

However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

Blogger 80

Blogger Work Management Burn Rate PR 80

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

JULY 2, 2019

When it comes to B2B marketing deep learning can aid in SEO keyword research, link building, and intent targeting & even can conduct the psychographic analysis of audiences for targeted content creation. It thus assists both the rankings & Brand Equity establishment.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Biznology

MAY 9, 2012

Photo credit: Wikipedia. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. Tokyo, Guangzhou, and Seoul, per Wikipedia. I’ve found myself thinking a lot lately about target audiences and buyer profiling.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Kapost

JANUARY 6, 2017

Personas aim to get at specific psychographic motivations of your target buyers. According to Wikipedia , 80-90% of all data is unstructured. Lead routing and tactic matching based on the “What’s in it for me” and psychographics. Here is a simple chart that looks at revenue and number of customers by industry.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95