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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research.

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Strategic Marketing Insights From the Trenches Part 2: How Your Value Proposition and Choice of Channels Drive Marketing ROI

Marketri

Think: social media, email, paid search, trade shows, influencers, blogs, and many more. To choose the best marketing channels for your audience, you also need to factor in psychographics (such as their attitudes, beliefs, and behaviors), as well as their job role, function, and industry.

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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. One of the things we can all agree on is those days of meeting a customer or prospect at a trade show or face to face, there’s been a shift.

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Why brand development matters and how it works

Stevens & Tate

This includes your audience’s demographic and even their psychographics, such as their goals and motivations. Your new brand can also help you stand out at trade shows. Don’t assume you already know them, and instead take the time to do some research. You want to figure out your brand’s buyer persona.

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99 Ways to Generate Leads With Social Media [Free Ebook]

Hubspot

This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe. The ebook gives you information on several tools that you can use to get demographic and psychographic information about your followers.

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Why Purchasing Email Lists Is Always a Bad Idea

Hubspot

You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. Someone voluntarily gives you their email address (either online or in person, for instance at a trade show) so you can send them emails. 2) Rent a list. 3) Generate an opt-in list.

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Email Content Automation: What It Means and Why It’s Effective

Litmus

Leverage cross-channel user data, geotargeting, demographics, psychographics, and other behavioral cues like life cycle and buying stages to hone the personalization. If they subscribed after attending your webinar—or meeting you at a trade show—the welcome email could include a snippet from the presentation or show.