SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds).

Generation 98

Generation Psychographics Content User-Generated Content 98

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Salesforce Marketing Cloud

MARCH 7, 2024

Psychographic segmentation Psychographic segmentation is all about lifestyle, interests, values, attitudes. I also monitor social media interactions and track email engagement metrics. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Navigate the Channel

MAY 30, 2023

For example, millennials and Gen Z are more attuned to companies with a social conscience. More than 70% of Millennials say corporate and social responsibility weighs into their buying decisions. According to American Marketing Association research, millennials and Gen Z aren’t just cool with social responsibility—they demand it.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

Martech

MARCH 16, 2023

This graph has grown to add hundreds of new demographic attributes, as well as behavioral, psychographic and purchased-based data. The data is validated by TransUnion’s identity graph, previously the OneID graph from Neustar.

Marketing Management 80

Marketing Management Advertising Agencies Psychographics Paid Search Agency 80

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Psychographic Psychographic segmentation considers an individual’s personality, attitudes, aspirations, interests, and values.

Loyalty 89

Loyalty Lead Ranking Segmentation Marketing AI 89

Contently

APRIL 6, 2023

Sometimes, knowing your customers can enact social change as well as increase brand affinity. percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Navigate the Channel

JANUARY 2, 2024

And while we’re talking consumers and their perception, it would be careless if consumer characteristics and online reviews in general were left unaddressed. The psychographics of people who don’t trust online reviews encompass a diverse range of characteristics and attitudes. What’s the value of social proof? “At

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. Once you have identified these groups, social data can elaborate your understanding by providing a more holistic view of the groups. bw_banner_cta]

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. Once you have identified these groups, social data can elaborate your understanding by providing a more holistic view of the groups. bw_banner_cta]

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

PureB2B

MAY 30, 2022

Psychographic Psychographic segmentation leverages the psychological trends of your ideal customers by organizing them according to their opinions, personal interests, and lifestyles. Similar to demographics, this type of segmentation can be hard to achieve in B2B marketing because your audience composition is so vast.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Did they come from Google, social media, an email, and ad, or a link from another site? Behaviors : What did the visitor do? Demographics : Who is the visitor?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

The Marketing Blender

APRIL 17, 2024

They may also have competition that “owning” the narrative on one or more social media platforms. Not just their demographics, but their psychographics. It isn’t unusual for us to identify half a dozen previously unnoticed competitors that have high visibility online (where many purchasers go to research and select vendors).

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. Social class. Personality type.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

TowerData

JUNE 17, 2022

Starting with your existing list of email subscribers, you can: Gain important demographic, psychographic and purchase data about your customers. Find alternate points of contact for your subscribers, including postal addresses and social media profiles. Validate email addresses and scrub your list.

eCommerce 52

eCommerce Psychographics Validation Ideal Customer Profiles 52

Optinmonster

APRIL 10, 2024

Social media, email marketing, and customer support are three channels that enable you to ask people questions and survey large audiences. Communicate Like a Human (Social Skills) News flash: Your company is made up of humans (and maybe a dog or two). Put in the work to understand consumer behavior beyond what they want.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. Choose a delivery method: Your delivery method should match your audience’s communication preferences, whether it’s voice , email, social media, or live chat.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

BenchmarkONE

DECEMBER 28, 2021

Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. . What social media sites do they frequent? Social Media Ads. billion people use social media.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Martech

SEPTEMBER 28, 2022

From my experience, people often believe that they can design addictive technologies by simply gamifying their app, or layering on some social pressure,” Cugelman wrote in his article, “How Psychology Can Damage Your Web Sites, Apps and Digital Marketing”. For example, take a high-end product that relies on social status as part of its pitch.

Campaigns 116

Campaigns Paid Search Agency Work Management Marketing Management 116

xiQ

MAY 21, 2021

Implement data driven sales process, Add inside, social, and virtual-selling skills to the sales toolkit, Use psychographic analysis to understand the mindset or your prospective buyers, Custom tailor the sales pitch to match the communication style of your buyer. What are the imperatives for successful B2B Sales?

B2B Sales 62

B2B Sales B2B Psychographics Barriers 62

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it?

Psychographics 97

Psychographics Aggregators Privacy Eye-Tracking 97

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

xiQ

MAY 25, 2021

Implement data driven sales process, Add inside, social, and virtual-selling skills to the sales toolkit, Use psychographic analysis to understand the mindset or your prospective buyers, Custom tailor the sales pitch to match the communication style of your buyer. What are the imperatives for successful B2B Sales?

B2B Sales 62

B2B Sales Psychographics B2B Barriers 62

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Salesforce Marketing Cloud

JANUARY 4, 2024

You can collect data about demographic information (age, gender, location), behavioral data (purchase history, website interactions), and psychographic details (interests, values, lifestyle) by using analytic tools and CRM software. If your drip campaign spans multiple channels (email, social media, etc.),

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Take them one at a time, or assign them around the ABM team: Engage accounts on social media and share helpful information and relevant content you’ve created.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Unbounce

JULY 6, 2021

Social proof/reviews. They need social proof —the influence created by “everybody doing it” — to take your brand seriously. Social proof comes in many forms, including brand associations, reviews, and media features. Leave no stone unturned when looking for social proof from your budding customer base. Superb CTAs.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Digilant

OCTOBER 25, 2023

Step Two: Enlist an Audience Analysis Tool for Better Personalization In-depth audience analysis expands into areas that first-party data doesn’t cover such as media habits, and personal values, where audiences typically discover new brands and other psychographic data. Gen Z college students spend at least four hours a day on social media.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Leadspace

SEPTEMBER 18, 2019

For example, 90 percent of adults between 18 and 29 use social media. If this is the market you’re targeting, this stat shows you can (and should) use social media to reach them. Psychographic Segmentation. What does psychographic mean? This rudimentary demographic segmentation can yield a few insights.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62