B2B Marketing Traction

DECEMBER 15, 2011

Find published studies that detail the demographics and psychographics of your customers – online publications will track this information for advertisers. Watch and listen on social media. Video, because it’s engaging? Audio, because they’re so busy they want to listen while they drive or exercise?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 16, 2010

The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising. Facebook offers some of the most targeted advertising on the Internet. Think about it. Facebook users add 90 pieces of content on average each month.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 1, 2013

I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. Other social media platforms?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

JANUARY 20, 2011

The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. According to Nick Gonzalez, former writer for Techcrunch.com, social media speaker and creator of the page www.checkfacebook.com , 68.5% Reality: Your Young Customers Like Facebook.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100