Remove psychographic
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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

API 40
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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Adoption Patterns One of the best known market segmentation frameworks is the technology adoption model that segments markets into innovators, early adopters, early majority, late majority and laggards based on buyers' different needs and psychographic patterns at each phase of the adoption cycle.

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List Buying: 6 tips for buying the most effective lead list

markempa

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Psychographics such as values, culture, and internal and external issues that influence their buying decisions. Number of employees. Decision-maker roles.

Buy 120
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Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

markempa

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Psychographics, such as corporate values, culture and philosophy. Identify your five worst customers. Those who give you the least revenue and profit. Annual revenue.