Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? What can market research do? Image via Wikipedia.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Your research into your target audience informs your buyer personas. Research your audience thoroughly. What is a buyer persona? Why are buyer personas important?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Martech

JANUARY 26, 2024

These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields.

Ideal Customer Profiles 115

Ideal Customer Profiles Profiling Enterprise Management Work Management 115

SalesIntel

JUNE 28, 2022

According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SocialPilot

FEBRUARY 19, 2024

Just enter some prompts and the AI will do the research for you and create responses within seconds while maintaining accuracy. The reason why everyone is so keen on utilizing AI for content and SEO is its ability to quickly understand the target audience and do the initial SEO research.

Generation 98

Generation Psychographics Content User-Generated Content 98

Optinmonster

APRIL 10, 2024

In one study , researchers used electroencephalogram (EEG) headsets to observe emotional cues in people’s brains who were made to watch specific TV ads. What’s interesting is that people who rely on subconscious decision-making use logic to justify their purchases. Start by creating a customer feedback survey on your website.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Navigate the Channel

MAY 30, 2023

According to American Marketing Association research, millennials and Gen Z aren’t just cool with social responsibility—they demand it. Also, members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet, according to Pew Research.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

PureB2B

MAY 30, 2022

1. Ask yourself what problem your business solves 2. Research and identify your best customers 3. Analyze customer feedback 4. Define customer characteristics 5. Optimize your brand and strategy Ideally, you’ll be able to follow each one of these steps.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Porch Group Media

NOVEMBER 17, 2021

According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. According to research by Delighted , consumers are spread out across offline and online channels.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Brandwatch Marketing

OCTOBER 31, 2023

You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Inbox Insight

JANUARY 15, 2024

Psychographics : This refers to factors such as personality, values, beliefs, lifestyle, attitudes, and interests. Firmographics : This relates to characteristics of companies, such as industry, location, company size, and business performance.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Brandwatch Marketing

OCTOBER 31, 2023

You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Launch Marketing

FEBRUARY 7, 2024

Assess the Industry and Current Market Conditions Conduct competitive research to identify the key players in the market. These include the basic demographic, firmographic, behavioral and psychographic characteristics. What does your timeline look like? What is your budget and how is it divided among departments for the launch?

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy B2B Marketing Planning 111

Launch Marketing

AUGUST 10, 2022

They exhibit key characteristics of demographic, firmographic and even psychographic data points that portray who they are and the challenges they face. The valuable information gained from dedicating time to research and analyze prospective buyers will not only help better address prospects’ needs but also deliver amplified results.

Buyer Personas 115

Buyer Personas Product B2B Psychographics 115

Online Marketing Institute

MAY 24, 2009

. ► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? Trying to get a handle on Company Psychographics? Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology.  Image by XXC via Flickr.

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Rev

AUGUST 16, 2023

But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases. Our research at Rev shows that up to 2/3 of the leads in the average pipeline sit untouched.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Valasys

APRIL 19, 2024

Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. For example, agencies are responsible for workload-intensive jobs like research, campaign management, reporting, media buying/negotiations, and brainstorming new concepts.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Content4Demand

SEPTEMBER 17, 2021

There are two primary sources for third-party intent data: research-based intent data like the kind you get from Bombora or G2, and bidstream intent data that’s effectively the exhaust from online advertisers. Research-based intent allows you to connect who (e.g., How should the different data types be applied to content strategy?

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

ClearVoice

DECEMBER 19, 2023

Conduct research and plan. Examine any existing content and conduct keyword research. Psychographics (values, opinions, attitudes, interests, etc.) Research and planning. Your audience research will let you know where your audience hangs out online, so make sure you’re set up to reach them in those places.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

The Marketing Blender

APRIL 17, 2024

It isn’t unusual for us to identify half a dozen previously unnoticed competitors that have high visibility online (where many purchasers go to research and select vendors). Not just their demographics, but their psychographics. They may also have competition that “owning” the narrative on one or more social media platforms.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Heinz Marketing

OCTOBER 2, 2022

40% of research and outbound time is wasted. Think of it as psychographics from an account perspective. They feed the funnel with highly accurate matches so that your funnel performs even better. Why is this important? When you engage with the wrong prospects. Every step that follows is wasted. . ~40% That’s where Rev comes in.

Ideal Customer Profiles 106

Ideal Customer Profiles Marketing AI Demand Generation Lead Ranking 106

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x more than digital supplier interactions for affirming value.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

PathFactory

FEBRUARY 28, 2019

Their main preference is to have team members conduct research (57.8%). Throughout their research, the content formats that make the most impact are third-party sources like analyst reports, executive summaries, and research reports. It doesn’t apply: 41.2% say the content they receive isn’t even relevant to their company.

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

BenchmarkONE

DECEMBER 28, 2021

Building buyer personas entails zeroing in on your target audience and using data-backed research to pinpoint the archetypes of your ideal customers. . Key psychographics : His dog, Benny is his best friend but his job is first priority. . Leverage Market Research. Some of the data you can use to define personas include: .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it?

Psychographics 100

Psychographics Aggregators Privacy Eye-Tracking 100

Anteriad

MARCH 29, 2023

Even better, examine any psychographic data you have too. With your motivation in mind, begin market research. Conduct competitive research on how your competitors are positioning their solutions to get insights into who their target customers are. Conduct research to find where they spend their time and engage.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Marketing Insider Group

NOVEMBER 10, 2020

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important? How to Conduct Audience Research.

Segmentation 359

Segmentation Research Psychographics Marketing Budget 359

Hubspot

MARCH 27, 2023

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Salesforce Marketing Cloud

APRIL 4, 2024

Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Personalize, and be specific: Our research finds that 61% of customers say most companies treat them as a number.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52