Marketing Insider Group

MARCH 11, 2024

Demographics, psychographics, behaviors, interests, and priorities are always in flux. If you send them to your home page hoping they’ll find what they’re looking for, you’ll lose any lead potential. Never take your eyes off the CRO ball. Customers aren’t monoliths; they change.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Marketing Insider Group

APRIL 10, 2024

If so, you could utilize Google Analytics or Quantcast to get a better sense of your audiences’ psychographic profiles. Would knowing what other types of content your audience is reading help inform how to reach them? Leveraging as much first-party data as possible will allow you to have an accurate sense of your audiences’ needs.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

ClickDimensions

OCTOBER 19, 2023

Segmenting the market can be done in a number of ways, with some of the most common being demographic segmentation, psychographic segmentation, behavioral segmentation, and geographic segmentation. You will be able to communicate and build a stronger relationship with your customers when you get to know them better.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Webbiquity

FEBRUARY 25, 2020

Psychographics: What do they are about? Are your buyers likely concentrated in one or a few geographic areas (e.g., oil in Houston, autos in Detroit, med tech in Minneapolis)? Role: What are the typical titles and roles of your buyer or champion? What are their responsibilities? Are they likely to manage a team or be individual contributors?

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Launch Marketing

MARCH 13, 2024

Your buyer personas should cover a variety of information, including demographic , firmographic, behavioral and psychographic information. An overlooked part of a strategic messaging framework is that to develop effective persona messages, you must first have well-developed buyer personas.

B2B Marketing 109

B2B Marketing Buyer Personas B2B Paid Search Agency 109

Heinz Marketing

AUGUST 19, 2021

Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. Behavioral : Behavioral segmentation focuses how your target audience uses or behaves with your product or service. How can you reach specific customers when they’re more inclined to buy?

Ideal Customer Profiles 116

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 116

Salesforce Marketing Cloud

MARCH 7, 2024

Psychographic segmentation Psychographic segmentation is all about lifestyle, interests, values, attitudes. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right? These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

Martech

JANUARY 25, 2024

It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds. It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location.

Marketing AI 79

Marketing AI Paid Search Agency Lead Ranking Psychographics 79

Hubspot

FEBRUARY 3, 2014

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Optinmonster

APRIL 10, 2024

If you liked this post, you might also be interested in: 8 Neuromarketing Ideas to Increase Your Subscribers List How to Use Visual Storytelling Marketing to Win More Leads How to Use Psychographic Marketing to Boost Leads and Conversions Want to start applying emotional intelligence in your marketing campaigns?

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

SalesIntel

JUNE 28, 2022

Psychographic data. Psychographic data is essential if you are to create complete, actionable buyer personas. Your SDRs can use psychographic data to understand the psychological characteristics of prospects, such as their lifestyle choices, interests, attitudes, desires, and values. Select the Best B2B Data Partner.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

The Point

APRIL 19, 2023

Think of it as psychographics, but for B2B. I asked Jeff to explain exegraphics and how they work: How would you describe exegraphics to a marketer? What makes them different from demographics? Exegraphic data helps you understand how a company executes its mission.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics 40

Psychographics Work Management B2B Sales Marketing Management 40

Martech

NOVEMBER 1, 2023

Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Marketing AI 125

Marketing AI Email Marketing Psychographics Advertising Agencies 125

Biznology

DECEMBER 2, 2020

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption. At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Psychographic Psychographic segmentation considers an individual’s personality, attitudes, aspirations, interests, and values.

Lead Ranking 91

Lead Ranking Loyalty Segmentation Marketing AI 91

Rev

AUGUST 16, 2023

But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases. Learning the age, gender and ZIP code of their customers was a huge leap forward.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Martech

MARCH 16, 2023

This graph has grown to add hundreds of new demographic attributes, as well as behavioral, psychographic and purchased-based data. The data is validated by TransUnion’s identity graph, previously the OneID graph from Neustar.

Marketing Management 83

Marketing Management Advertising Agencies Psychographics Paid Search Agency 83

Navigate the Channel

MAY 30, 2023

Diversity refers to the range of demographic and psychographic distinctions in a target audience, such as race, sexual orientation, age, education, religion, etc. Countering stereotypes in marketing helps create a more accurate portrayal of different communities. How does inclusive marketing differ from diversity and inclusion?

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

PureB2B

MAY 30, 2022

Psychographic Psychographic segmentation leverages the psychological trends of your ideal customers by organizing them according to their opinions, personal interests, and lifestyles. Similar to demographics, this type of segmentation can be hard to achieve in B2B marketing because your audience composition is so vast.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

ClearVoice

DECEMBER 18, 2023

You should learn everything you can about your audience, including: Demographics Psychographics Behaviors Buying habits Pain points Goals and objectives Preferred marketing channels Communication style 2. You can have fun and be creative with this, but don’t forget to be as specific as possible! Research your audience thoroughly.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. It is based on a person’s opinions and interests.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

SocialPilot

FEBRUARY 19, 2024

You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics. AI can then identify trending topics, unanswered questions, and specific content types that resonate with your target demographics and psychographics.

Generation 98

Generation Psychographics Content User-Generated Content 98

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Inbox Insight

JANUARY 15, 2024

Psychographics : This refers to factors such as personality, values, beliefs, lifestyle, attitudes, and interests. Firmographics : This relates to characteristics of companies, such as industry, location, company size, and business performance.

Ideal Customer Profiles 96

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 96

Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Opt Intelligence

JULY 27, 2022

This is especially true if you take the knowledge gained from your above analysis to overlay any additional demographic or psychographic qualifiers that would help deter against unsubscribing. Your unsubscibers joined your email list at one point, so there may be value in finding more people like them.

Psychographics 83

Psychographics Opt-out Analysis Sales Qualified Leads 83

Opt Intelligence

NOVEMBER 28, 2022

That means you can pair demographic information like age, gender or location, with psychographic information, like interests and life events. Facebook (or Meta) has a wealth of knowledge on its user base. That data translates into impressive targeting capabilities for its advertisers.

Facebook 69

Facebook Ads Landing Pages Product 69

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Launch Marketing

FEBRUARY 7, 2024

These include the basic demographic, firmographic, behavioral and psychographic characteristics. Create buyer personas to better understand how to craft the messaging for your product. Identify who your ideal customer is and outline key data points. To craft cohesive buyer personas and identify your target market , consider these questions.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Planning 98

The Marketing Blender

APRIL 17, 2024

Not just their demographics, but their psychographics. Since the mind of your buyer is where competition really happens, the digital landscape where they are being influenced is something you need to know in detail. That brings us to our final point: Know Your Buyers.

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Heinz Marketing

APRIL 21, 2023

tools and technology Company psychographics – ex. To understand who you sell to on an organizational level, consider: Company firmographics – ex. revenue, industry, company size Company technographics – ex.

Ideal Customer Profiles 52

Ideal Customer Profiles Buyer Personas Psychographics Profiling 52