Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]
Crimson Marketing
NOVEMBER 17, 2014
Details of this discussion include: Next Generation Marketing: Pernille introduces the concept of 3 rd generation social marketing intelligence, showing how marketers can target on a micro scale the psychographics of consumers, “expand the universe from a very detailed profile in social and go spot others that feel the same way.”.
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