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Cintell

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. Together, they will help you form cohesive and engaging videos to guide your buyers along the path to your solution. Personas and States of Being. So, you’ve developed buyer personas.

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

Asking buyer journey research participants to provide a visual of how they feel about their role as a buyer can provide some unique – and often humorous – psychographic insights. Visual mapping helps others within your organization understand and internalize the buyer journey more quickly.