psychographic 
Buzz Marketing for Technology
JANUARY 27, 2016
Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
Buzz Marketing for Technology
APRIL 4, 2013
Back in the day, we had to rely on “inferred interests” gathered from demographics, psychographics and other data to estimate what segments might have higher than average propensity to have that interest and then broadcast various messages at them, hoping we just might hit them at the right place and at the right time.
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