Biznology

DECEMBER 2, 2020

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption. At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. Behaviors : What did the visitor do?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

AUGUST 25, 2016

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Market segments, especially in B2B, can be based merely on the firmographics of the prospect company (company size, industry, geography, etc.)

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Biznology

JUNE 13, 2017

Advertising trades in targeting: geographic, demographic, psychographic, behavioral, and product-related targeting. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Marketing trades in lists. They trade in automation. They trade in funnels and buckets and conversions. OK, who uses a Rolodex?

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 15, 2011

But how much of that is really "utterly fascinating psychographic analysis" - as described by some of the retweeters - and how much is just over-extending the concept of marketing segmentation? Hotmail and poor AOL users. Is the average Gmail user significantly different from the average Yahoo!

Segmentation 80

Segmentation Psychographics Domain Analysis 80

Biznology

FEBRUARY 12, 2016

The segments we now call personas date back pre-internet when look alike psychographic clusters were the best targets we could identify and pursue. Even more vexing is the reluctance of dealership marketing professionals to add a forward thinking component to what is now a vacant mobile strategy.

Paid Search Agency 80

Paid Search Agency Conversion Marketing & Strategy Psychographics 80

Biznology

JUNE 20, 2012

Psychographic segments around activities, attitudes or values. Current or future employees. Journalists, media, PR contacts. Cause marketing segments. Demographic groups such as youth, GenX, boomers, or diversity marketing segments. And all of this says nothing of “traditional” mass-market consumers.

Linkedin 80

Linkedin Psychographics PR Segmentation 80