B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

AUGUST 2, 2013

or merely psychographics (attitudes, behaviors) here. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not talking demographics (age, income, education, etc.) You need to know your customers’ persona(s). What is their story? What really floats their boat?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

DECEMBER 15, 2011

Find published studies that detail the demographics and psychographics of your customers – online publications will track this information for advertisers. Video, because it’s engaging? Audio, because they’re so busy they want to listen while they drive or exercise? Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

FEBRUARY 5, 2016

What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? How will we accomplish these goals and objectives? The plan should include a discussion of the web site audience. Who are they? What are their demographics (age, income, gender, etc.)? What colors do they like?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

DECEMBER 16, 2010

The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising. Facebook offers some of the most targeted advertising on the Internet. Think about it. Facebook users add 90 pieces of content on average each month.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Then, take action and make your customers’ experience not just better but excellent. A marketing persona tells a story about each customer type you serve.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100