Trending Sources

What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. How to Find Psychographic Data. Surveys.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. Marketing Strategy PowerViews

How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics? Psychographics gives you so much more insight.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From a marketing perspective, demographics define what buyers commonly need whereas psychographics define what specific groups of buyers want. What do your C-Level Execs want from Marketing?

What Can Customer Segmentation Do for Your Big Data Marketing?

B2B Lead Blog

For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […]. Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers.

The ROI of Influencer Marketing

Buzz Marketing for Technology

Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to.  He then reveals why the demand generation tactics you think perform best now may in fact be all wrong. Lead purchasing and advertising are popular methods to build a corporate marketing funnel. Greg shares his formula. .

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Psychographics play an extremely important role in the success of your social media strategy, so as challenging this may be, you want to make sure you do this part really well before moving on to the next step.

8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing

Sazbean

Go Psychographic Psychographic research is all about collecting user information in a way similar to how you would look at keyword research in SEO. Psychographic research and variables are any attributes connecting users’ personalities, values, attitudes, interests and lifestyles or, as some might say, interests, activities and opinions. Psychographic variables complement and contrast classic demographic variables (like gender and age), behavioral attributes (like loyalty and usage habits), and firmographic variables (such as industry, seniority, and functional area).

How to Achieve a Return on Conversation with Emotional Marketing

grow - Practical Marketing Solutions

Cliché disclosures mean nothing, while facts, opinions and beliefs – or psychographics – mean everything to building trust and relationships. Demographics suddenly became “old school” and psychographics – or emotional marketing – emerged as the new goal of their conversations. Use the information and psychographics you glean from responses to better market to your consumers.

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

Using psychographics to segment is my favorite thing to do! Psychographics are interests, opinions, activities, etc. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Using psychographics to segment is my favorite thing to do! Psychographics are interests, opinions, activities, etc.

Can the Onion Theory bring social media lurkers into the light?

grow - Practical Marketing Solutions

wrote my first post for {grow} on the Onion Theory, and my undergraduate thesis work on how it applies to using psychographics in social media marketing. There is an even exchange of psychographics — feelings, opinions, beliefs, attitudes — from both audience and brand. By Brooke Ballard, {grow} Contributing Columnist. BINGO. The Onion Theory. Cliché. Normal. Level Three .

Are your marketing personas your sales market segments?

Biznology

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? That way, when you learn which content is moving prospects in the Buyer Journey, you can suggest the same content for sales people to share with their clients for offline sales. Like this post?

12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

Psychographics. Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Psychographics. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Humanizing your brand. Or do we? Issue #1: “But we’re B2B!” Issue #2: “But we’re different!”

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. step up from the very general information that demographics provide, psychographics enable marketers to speak to customers in a way that resonates with them. But only 18% reported having psychographic data, such as interests or attitudes. Smartphone or not?

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

Details of this discussion include: Next Generation Marketing: Pernille introduces the concept of 3 rd generation social marketing intelligence, showing how marketers can target on a micro scale the psychographics of consumers, “expand the universe from a very detailed profile in social and go spot others that feel the same way.”. Digital Marketing Podcasts

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Psychographic data. Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial.  Depending on the source and what you read, well, it can get downright confusing indeed. Customer Segmentation. Professions. Roles. Demographics.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. Engagement.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. Or both? 2015 is no exception.

3 Ways to Create Customer-Driven Content

SnapApp

That involves demographics, geographics, and psychographics. Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. Focus on Content Metrics.

What Type of Customers Do You WANT?

Sazbean

Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. Does it make more sense to narrow the scope for potential customers to save time, money and frustration? The notion mostly implies that you determine the makeup of a market that your business seems suited to attract. News & Notes

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

Using your new understanding of their pain points, interests, and other psychographic characteristics, begin to create avatars who embody your different personas. The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers. Well, that’s a tougher question.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

Psychographics, such as corporate values, culture and philosophy. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry. they queried. Annual revenue.

What, When, and How to Measure Your Twitter Marketing

Content Standard

Dig into Psychographics. Marketers should use this psychographic data to create content with a high potential for engagement. You can pull up your psychographics data and riff on popular topics of conversation to create Tweets that resonate (and consequently drive interaction). It’s so easy, right? But things get tougher when those Tweets don’t become viral hits.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Let’s discuss.

The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence. email marketing

What Twitter Can Teach us About Marketing Automation Users

Modern B2B Marketing

Through the psychographics and demographics of this audience, we now know more about marketing automation users than ever before! Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Curious about what we learned? Here are some takeaways from the research. 1. Want more?

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

Act-On

The psychographic layer you should be interested in looking at is interests, pain points, and departmental/organizational goals. In today’s complex B2B sales cycle, it’s important that an organization’s sales and marketing teams create a clearly defined and agreed upon, definition of a qualified lead. In the past, most organizations have followed the BANT model of qualifying leads.

BANT 65

How to Define Buyer Personas for Inbound Marketing and Selling

Client Bridge

This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. What are buyer personas? Buyer personas are the model example of an "ideal customer". How to define a buyer persona. There is no one set way to create a buyer persona. Marketer Mary).

Creating a Competitive Advantage with Data-Driven Marketing

It's All About Revenue

By using online demographic and psychographic information marketers can discover the appropriate audience, create relevant messages, and test efficacy. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. Key Benefits of a Data-Driven Approach 1.

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

That’s the solution to this frustrating fan problem: using a combination of demographics and psychographics to target highly favorable, or ready-to-buy fans  and prospects for your particular products and services. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? Or is it fruitless? Guess what?

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. Now it is. Over To You.

Reflections on Marketing Automation in 2016

Lead Liaison

We have access to increasing demographic, psychographic, historical, and behavioral information. We live in a time of extraordinary change. Marketing has come a long way in a small amount of time. And the industry is just continuing to refine itself! To be able to entirely appreciate the current state of marketing automation, it’s best to briefly acknowledge where it has been.

The Content Marketing Checklist For B2B Marketers

B2B Marketing Insider

Visualize the audience you are targeting based on a combination of demographics and psychographics. Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Content Marketing

Influencer marketing should not be about collecting influencers

Biznology

However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. LinkedIn and Twitter has made this even easier. Now’s your turn.

A reasonable plan to scale content marketing efforts

grow - Practical Marketing Solutions

Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? Are you in the same boat? So, selfishly, to help myself I’ve done a little research and created a plan to help me scale content marketing initiatives.

30 B2B Social Media Tips for 2016

KoMarketing Associates

While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

When you have a clearer idea of the demographic and psychographic traits of your ideal audience, you can then use this information to substantiate your list of ideas. Imagine you own a business that films and produces yoga routines for at-home practice. But as it turns out, that's not the end of the world. The result? Jackpot. Check it out below. What emotions do you want to evoke?

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. can use effectively. The written web plan is an iterative process.

Sites 48

Today’s CMO Needs a Few CTO Chops

Act-On

Marketers now use technology to track and assess the demographics, psychographics, and buying behaviors of their most loyal customers. The marketing industry has plunged headlong into a technological re-invention over the last decade. Unfortunately, not all marketing leadership has kept pace with these rapid changes. Data Usage. Do you need a business intelligence tool? Personalization.

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