Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. MORE >>

Psychographics such as values, culture, and internal and external issues that influence their buying decisions. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,”   Brian Carroll provides tips for effective list buying if you choose to go that route. Me neither. So it is with list building. MORE >>

Psychographic segments around activities, attitudes or values. (Photo credit: Christopher S. Penn). few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” ” And, generally, Mike’s absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try to fit their standard portfolio of tricks and tips to your business, without really considering how to various social channels fit your brand’s needs. But…Why don’t you need both Pinterest and LinkedIn? Actually, you might. Read on to find out why. MORE >>

Adoption Patterns One of the best known market segmentation frameworks is the technology adoption model that segments markets into innovators, early adopters, early majority, late majority and laggards based on buyers' different needs and psychographic patterns at each phase of the adoption cycle. In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. better segmentation strategy is to start with why companies purchase a solution. Regulatory drivers? MORE >>

Demographics/Psychographics: Information like age, race, gender (demographics) or interests, opinions or cultural identity (psychographics) can help you to target your messages (These are more relevant in B2C communications but are still worthy of noting.). When I think about the steps I take to triage my email inbox, it usually goes something like this: I quickly use the SPAM button to get rid of obvious garbage, like when I see “Via8ra” or “Nice to meet you I’m Greta.”. have a folder to which I automatically divert all the commercial mailings I’ve asked for. Hurry up MORE >>