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What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. How to Find Psychographic Data. Surveys.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. He goes on to explain how this approach translates into a more productive process for both buyer and seller.

How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics? Psychographics gives you so much more insight.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From a marketing perspective, demographics define what buyers commonly need whereas psychographics define what specific groups of buyers want. What do your C-Level Execs want from Marketing?

How to Achieve a Return on Conversation with Emotional Marketing

grow - Practical Marketing Solutions

Cliché disclosures mean nothing, while facts, opinions and beliefs – or psychographics – mean everything to building trust and relationships. Demographics suddenly became “old school” and psychographics – or emotional marketing – emerged as the new goal of their conversations. Use the information and psychographics you glean from responses to better market to your consumers.

How B2B Marketers Can Get Better Targeting and Deeper Insights

It's All About Revenue

Identifying the right buyer persona requires the consideration of several attributes (demographic, psychographic, etc.) Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. in order to make conversations relevant. Data Management

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The ROI of Influencer Marketing

Buzz Marketing for Technology

Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing.

Can the Onion Theory bring social media lurkers into the light?

grow - Practical Marketing Solutions

I wrote my first post for {grow} on the Onion Theory, and my undergraduate thesis work on how it applies to using psychographics in social media marketing. There is an even exchange of psychographics — feelings, opinions, beliefs, attitudes — from both audience and brand. By Brooke Ballard, {grow} Contributing Columnist. BINGO. The Onion Theory. Cliché. Normal. Level Two.

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

Using psychographics to segment is my favorite thing to do! Psychographics are interests, opinions, activities, etc. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Using psychographics to segment is my favorite thing to do! Psychographics are interests, opinions, activities, etc.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. 64.7% 58.9%

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. A step up from the very general information that demographics provide, psychographics enable marketers to speak to customers in a way that resonates with them. But only 18% reported having psychographic data, such as interests or attitudes.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods? Greg shares his formula. .

12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

Psychographics. Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Psychographics. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Humanizing your brand. Or do we? Issue #1: “But we’re B2B!” Issue #2: “But we’re different!”

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

Act-On

The psychographic layer you should be interested in looking at is interests, pain points, and departmental/organizational goals. In today’s complex B2B sales cycle, it’s important that an organization’s sales and marketing teams create a clearly defined and agreed upon, definition of a qualified lead. In the past, most organizations have followed the BANT model of qualifying leads.

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8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing

Sazbean

Go Psychographic Psychographic research is all about collecting user information in a way similar to how you would look at keyword research in SEO. Psychographic research and variables are any attributes connecting users’ personalities, values, attitudes, interests and lifestyles or, as some might say, interests, activities and opinions. Psychographic variables complement and contrast classic demographic variables (like gender and age), behavioral attributes (like loyalty and usage habits), and firmographic variables (such as industry, seniority, and functional area).

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Psychographics play an extremely important role in the success of your social media strategy, so as challenging this may be, you want to make sure you do this part really well before moving on to the next step.

Lead Scoring: Set Yourself Up for Success

Act-On

Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. I’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean. As marketers, we need to prioritize the good leads over the bad. It sounds ideal — but it’s not a paint-by-numbers exercise. Use anecdotal data initially.

What, When, and How to Measure Your Twitter Marketing

Content Standard

Dig into Psychographics. Marketers should use this psychographic data to create content with a high potential for engagement. You can pull up your psychographics data and riff on popular topics of conversation to create Tweets that resonate (and consequently drive interaction). One benefit of having a social strategy is that you get instant feedback on your marketing efforts.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

These types of campaigns are typically targeted using standard paid media targeting options: demographics and psychographics ,which includes interests and skills. Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. The list is broken down by stage of the funnel. Brand campaign. Gated education content asset campaign.

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4 Ways Marketers Can Up Their Mental Game

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). Your pricing.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. Engagement.

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

Details of this discussion include: Next Generation Marketing: Pernille introduces the concept of 3 rd generation social marketing intelligence, showing how marketers can target on a micro scale the psychographics of consumers, “expand the universe from a very detailed profile in social and go spot others that feel the same way.”. Digital Marketing Podcasts

Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). source ]. source ]. Be prudent. Listen.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Let’s discuss.

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

That’s the solution to this frustrating fan problem: using a combination of demographics and psychographics to target highly favorable, or ready-to-buy fans and prospects for your particular products and services. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? Or is it fruitless? Guess what?

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Psychographic data. Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. AN) Hello, Howard. Or both? Why?

What Type of Customers Do You WANT?

Sazbean

Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. We all have had customers that were more trouble than they were worth. Does it make more sense to narrow the scope for potential customers to save time, money and frustration? — Who Would You Choose to Be Your Customers?

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

Using your new understanding of their pain points, interests, and other psychographic characteristics, begin to create avatars who embody your different personas. The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers. Well, that’s a tougher question.

The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence. email marketing

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. Now it is. Over To You.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. A Carmax banner ad.

A reasonable plan to scale content marketing efforts

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. Are you in the same boat?

What Twitter Can Teach us About Marketing Automation Users

Modern B2B Marketing

Through the psychographics and demographics of this audience, we now know more about marketing automation users than ever before! Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Curious about what we learned? Here are some takeaways from the research. Want more?

How to Define Buyer Personas for Inbound Marketing and Selling

Client Bridge

This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. What are buyer personas? Buyer personas are the model example of an "ideal customer". How to define a buyer persona. There is no one set way to create a buyer persona. Marketer Mary).

Are your marketing personas your sales market segments?

Biznology

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? Today, I want to talk about something similar. Market segments are not equivalent to personas.

The Content Marketing Checklist For B2B Marketers

B2B Marketing Insider

Visualize the audience you are targeting based on a combination of demographics and psychographics. Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Content Marketing