Remove prospect
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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. If you’re the company that gives a prospect that “now I get it!” Good content marketing educates the customer. Like this post?

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. And, interesting fact – he is a Little League baseball umpire!

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Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out

DemandBase

Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. When asking about their company, why not utilize Wikipedia to identify obscure facts about the organization that, typically, only people that work there would know?

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Better, More Informed Clients Raise your hand if you hate dealing with ignorant clients and prospects who constantly ask dumb questions and expect magical results for minimal expense. You also educate your current clientele and prospects so that they understand what to expect from you.

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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

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Three Posts From 2023 That Are Worth Reading in 2024

B2B Marketing Directions

What B2B Marketers Can Learn From Missing Bullet Holes " Source: Wikipedia This post focuses on the importance of avoiding selection bias when making decisions based on data. As part of that planning, you've probably identified the value propositions you will use with your customers and prospects.

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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Photo credit: Wikipedia. My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises. . Happy prospecting to all. Globally, these professionals spend $3.6