prospect websites 
Marketing Interactions
AUGUST 15, 2021
The post asked about how sellers engage with prospects who don’t yet either know they have a problem or understand the problem or how they want to solve it. Usually, these are sales driven companies that tolerate marketing as the fluffy cost center but don’t trust them with prospects beyond the form fill. Most companies do not.
Marketing Interactions
FEBRUARY 15, 2019
Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. This said, knowing what they viewed and engaged with doesn’t tell you why they did so.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
JUNE 20, 2021
Marketing creates messaging to position the company in market, draw attention to the brand and create awareness and advancement for prospective buyers and across the customer continuum. Marketing redesigns the website in preparation for a big, new product update. The use cases they choose differ from those on the new website.
Marketing Interactions
SEPTEMBER 30, 2018
It’s beyond time for B2B marketers to buckle down and do the work needed to become and stay relevant with their prospects and customers. From a marketing perspective, context is the set of facts, meaning or circumstances that define a prospect or customer’s intentions or needs in relation to an interaction or experience.
Marketing Interactions
MAY 21, 2018
Certainly, content is the fuel needed to attract, engage, and convert B2B prospects. of companies maintain consistent content scores across the various types of content on their websites. Content serves as the champion of your company. Consistency in tone, voice, and style is critical for meeting your customers’ expectations.
Marketing Interactions
JUNE 23, 2017
Questions to Ask Salespeople: Who do you usually interact with at prospective companies? Don’t overlook competitor websites, blogs, and social media accounts. So make it as easy as possible. And, most importantly, structure the interviews as conversations, not inquisitions. Who else do you need to get into these conversations?
Marketing Interactions
JUNE 23, 2017
If a prospect doesn’t fall within your set parameters, you don’t need to spend resources on them. For example, just because videos get the most traffic on your website doesn’t mean videos are the persona’s content of choice. Hopefully, you’ll do both. A tighter focus can bring huge rewards due to higher value and relevance.
Expert insights. Personalized for you.
62 
Let's personalize your content