KoMarketing Associates

APRIL 27, 2017

Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. You can send direct LinkedIn messages to interact with your key prospects, or send high value content and updated materials regularly to their feed. Priority access to new content, white papers, or industry reports.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JUNE 7, 2018

All of the normal activities we do within our job and organization – from trade shows to handling customer service requests – must be set aside to begin to think about how we can change our perspective on what we have to give our audience.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 24, 2014

Any opportunity to provide visibility to important content marketing assets as well as develop a consistent communication stream to customers and prospects is a potential win for SEO; from both a standpoint of optimized assets directly communicated and the experience users will reach once they click through in an email message.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 24, 2015

Trade Show Appointments. These tactics are only some of the many ways that manufacturing and industrial companies can gain a competitive advantage in search engine results, build brand awareness, and ultimately communicate better with customers and prospects. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

AUGUST 3, 2017

Because products and services are often more intricate or widespread, it takes a longer time for someone to turn from a prospect into a lead into an actual paying customer. Many brands have entire trade-show teams that plan several appearances at events around the country or world, often spending thousands of dollars at a single event.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

SEPTEMBER 7, 2017

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. There are social selling tools on the market today that help professionals research and find prospects to create connections with. These tools can help make the research process a lot easier.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151