Kaon

JUNE 18, 2018

In the past, when they brought the physical product to trade shows, Tecan could really only show one configuration, adding a layer of complexity to how they communicated their full product offering. “We It has significantly improved the process of how we sell!”.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

MARCH 13, 2018

Kaon’s interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. Kaon Interactive is a B2B software company. For more information about Kaon, visit www.kaon.com.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

MARCH 12, 2019

Your sales teams and your customers and prospects will only engage with you if your marketing materials if they are compelling, engaging, and interactive. The use cases (such as showing a new blood analyzer in your prospect’s lab in AR, or getting a customer’s full attention in a VR experience in a trade show) are compelling.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

OCTOBER 4, 2017

Examples: AR applications, such as WayfairView, include software that shows how furniture will look in a customer’s home. Prospective buyers can use a phone or tablet’s camera to see how their homes will look with a variety of different furniture pieces before they make a purchase decision.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JANUARY 8, 2016

My question to this (clearly exasperated) team was: “What do your prospects need to know in order to better understand why your products are better for them? This requires interactive digital engagement tools at every venue in which prospects encounter the company: online, at trade shows, webinars, events, and even sales meetings.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

OCTOBER 21, 2015

SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 2, 2015

Giving prospects that hands-on sensory experience allows them to explore the product features that are the most important to them in a way that they’ll remember. That being said, getting your products into the hands of prospects is much easier said than done. Utilize Universal Platforms That Reach Global Users.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

MAY 26, 2020

per year in trade show shipping costs. Despite not being able to attend trade shows currently due to COVID-19, Ricoh’s photorealistic, digital product models allow them to communicate their value even through online conferencing tools in sales meetings, virtual trade shows, and training.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

JULY 23, 2018

Here’s where the sales department needs marketing’s help; salespeople need to put themselves in the position of their prospect and be able to answer their crucial questions: Why should this product or service matter? How will it help prospects do their jobs better?

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

OCTOBER 13, 2020

In either case, a prospective buyer, who may be out of the habit of meeting and assessing products or services in person, may come to learn about a given option and, ultimately, make a purchase. This can be the case both in-person and online.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

JULY 22, 2020

Our CEO has recently invested in expanding the company’s team, both for the USA and Europe, because we can help our customers and prospects learn how to dance! This is not the same crisis as the banking crisis from 2008; the only way out of this pandemic crisis is investing in transforming our way of working.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Kaon

FEBRUARY 16, 2018

“Global enterprises are looking for innovative ways to better connect and engage with prospects and customers on an emotional level. Now these experiences are available online via WebVR.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Kaon

MARCH 25, 2020

This uncertainty is due to a rapid and dramatic shift in their ability to meet with their prospects and customers, as well as the market pressure surrounding their customers’ spending expectations. Venue- agnosticism (website, trade show, analyst briefing, training, onboarding, sales meeting).

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

MAY 28, 2020

Rather than using static PDFs, passive videos, or boring slide presentations for video conferences, Kaon’s applications put prospects and customers in the driver’s seat to uncover a company’s unique value differentiation, transferring knowledge and elevating buying discussions. Click here to read the latest press release.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

JULY 10, 2020

Face-to-face trade shows are mostly canceled or delayed during the pandemic, for example. An interactive experience is a nonlinear and personalized way for prospects and customers to learn about relevant solutions, products, and the overall value of a company’s offerings. An extensible platform.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

DECEMBER 9, 2015

The consumers of these marketing deliverables include prospects and customers, of course, but also sales teams, channel partners, and marketing teams. Competitive forces drive the demand for marketing innovation–beyond product innovation, building an engaging experiential relationship with prospects that fuels revenue growth.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

OCTOBER 21, 2020

This work has sent him around the world searching for prospects and new clients. He is looking forward to interacting with Kaon clients and prospects in Europe and prospects. He strongly believes that when the product or service is good, people should listen to his story so as to not miss out on a beneficial opportunity.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

JULY 14, 2015

A total of 88% of marketers now view the primary goals of content marketing to be enhancing customer loyalty and prospect/customer engagement, according to a survey by Smart Insights. Marketers need an interactive engagement to keep their prospects and customers actively involved. Make content personal.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

OCTOBER 4, 2019

These stories engage prospects early and often; studies have shown that interactive content generates two times more conversations than passive content. There are many new technology companies offering AR or VR design and development, but most of these are also experiences built for single use that quickly become outdated and unusable.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138