Industrial Marketing Today

OCTOBER 1, 2012

This may seem obvious since you want to create content for your customers and prospects but it is somewhat of a tricky question. The H stands for How. Who: Clearly defining the “Who” of your marketing content is a critical first step. People tend to consume content in their preferred formats and in their own ways.

Paid Search Agency 60

Paid Search Agency Marketing & Strategy Marketing Strategy Work Management 60

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60