DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 136

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 136

DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 120

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive.

Trade Show 120

Trade Show ROI RFP Work Management 120

DiscoverOrg

MARCH 25, 2019

Knowing the physical location of your prospect is key to your marketing and sales efforts. We sent real pies to these prospects, saying, ‘We know you use [competitor], and we think we can do a better job, so let’s compare data side by side.’. How to Prospect at Trade Shows: The Ultimate 10-Step Checklist.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

MARCH 20, 2019

Did you ever wonder why, despite your best efforts, you’re not getting the meetings that you really want with prospects? And what do you avoid, in order to get the optimal results for time spent prospecting? Which prospect groups will willingly pay what you want to charge for your products and services? Willingly pay.

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Urgency Marketing Top of Funnel 120

DiscoverOrg

MAY 7, 2019

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING. Department.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

FEBRUARY 19, 2019

Sales works more closely with prospects and customers, after all, and knows what really matters to them. And if you’re at a conference or trade show, stop by and introduce yourself to every single customer on the floor! Don’t forget to show the ROI. This will 1.) get marketing aligned with sales’ talking points, and 2.)

CMO 235

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer 235