Customer Experience Matrix

APRIL 20, 2010

By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. I suspect that sales people have always felt they must rely on their own outbound prospecting to be successful. Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

JUNE 3, 2009

Serena is now running into conflicts when a given prospect is in more than one marketing campaign. Marketbright handles this now by limiting each prospect to one message per day, storing any additional messages, and sending them later. See my recent white paper Restoring the Balance for more on this.)

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 26, 2009

Marketers were asked to rate "the most effective way to communicate with customers and prospects", with separate answers for each. In this world, marketing’s role becomes to nurture communities of enthusiasts and evangelists, and then to meet the needs of prospects attracted by the community.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120