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How To Do Effective Targeted Sales Prospecting

PureB2B

Targeted sales prospecting , or the technique of reaching potential customers who belong to specific customer demographics from specific channels, is re-emerging as a solution to sales and marketing teams who are struggling with lead generation. Creating customer profiles for targeted sales prospects.

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B2B Healthcare Marketing: How to Target Your B2B Prospects

Fount Media

As a healthcare marketer, you must target the right prospects and convert them into customers. This blog will teach you the essential steps for effective healthcare marketing and how to identify the right prospects for your business. By following these.

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How to Build a Highly Targeted Prospect List for Your Campaigns?

Smarte

When you engage with prospects, every bit of information about the company and its people gives you a massive head start over your competitors and drastically improves your chances […]. The post How to Build a Highly Targeted Prospect List for Your Campaigns? appeared first on SMARTe Inc.

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How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

Zoominfo

Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Keep reading for our best practices!

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. What's covered: Targeted prospecting. The bottom line is that, in B2B sales, speed is useless without control.

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3 Ways To Use Targeted Marketing To Reach Qualified Prospects

Stevens & Tate

With targeted marketing, you can pinpoint potential customers down to an address where they have visited. Targeted marketing is nothing new. Targeted Marketing On Radio? The beauty of this targeted marketing plan was that we could reach listeners with a preference for classical music.

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Targeting Your Prospects with an ABS Workflow

Apollo

How Does an ABS Workflow Improve Targeting? Targeting, executing, and scoring ABS workflows can be very complex and intimidating. You need to show your reps which prospects to target, what kind of touches to send them, and how to score their behaviors. Target Sales Leaders in Tier 1 accounts. It’s a lot to manage.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.

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The Impact of Direct Dials on Sales Productivity

While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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7 Winning Lead Generation Strategies to Drive Growth

Target and reach your highest-value prospects. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Identify the stakeholders who are in-market for your products/services. Create content and messaging that compels decision-makers to act.

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Why Gifting is the Secret to Successful ABM Campaigns

ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. How to use personalization to connect with target accounts.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts. The modern era of MarTech is great, isn't it? Wait a second - that wasn't part of the plan.

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2020 Database Strategies and Contact Acquisition Survey Report

Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Which production secrets are key to transitioning webinar attendees to active sales prospects. Have you held back on doing webinars because of the level of effort required?