Lattice

JUNE 23, 2016

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. As marketers become more advanced, they’re collecting greater amounts of customer and prospect data, which needs to be kept private.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Seismic

FEBRUARY 10, 2020

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. Go out into the Field to meet with prospects and customers… then come back and reverse engineer that back into internal “speak”! How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Photo credit: Wikipedia.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

JULY 21, 2009

Summary: Jesubi is designed to make sales prospecting as efficient as possible. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

ViewPoint

FEBRUARY 23, 2018

Quality conversations and personal engagement with prospects. Remember the words in Scott’s manifesto that describe agile? All the time we’re having unscripted conversation with our clients’ prospects. We don’t just take their word, we test them (and many self-select out). Since 1997, we’ve had 3.6

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Customer Experience Matrix

JUNE 30, 2010

The critical constraint is that volume is limited to 2,500 prospect names, 5,000 emails and 100,000 page views per month. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Brian: Jim, describe your organization a bit in your own words and the goal? That means, their competitors, their customers, their prospects, their partners, etc.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

The ROI Guy

MARCH 28, 2018

Here are three successive steps you can take to measure and prove your program’s success: Step #1: Validating Awareness First, you have to measure if you’ve successfully gotten the word out about the Tool, and your getting the sign-ups you anticipated. Total proposed value of opportunities 2.

ROI 45

ROI Tools Sales Qualified Leads Validation 45

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). That means their competitors, their customers, their prospects, their partners, etc. I mean, it’s a simple word putting the pieces of the puzzle together.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Vidyard

MARCH 3, 2014

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. You need to be persuasive, but in order to have highly targeted sales calls, it’s all about finding the answers to the following questions: Who are my most qualified prospects? Schedule a meeting with us at the event).

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

WebMarketCentral

JUNE 4, 2006

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. By not only capturing the interest of prospects, but changing the terminology of an entire industry, Salesforce.com has clearly done an outstanding job of branding.

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

Smashmouth Marketing

FEBRUARY 22, 2009

You could just search on the words Sales 2.0 Have a backup - We'll have 3 Green Leads folks at the event, so if I need a bio-break or to go talk with a prospect about our new meetings 2.0 offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

You could just search on the words Sales 2.0 Have a backup - We'll have 3 Green Leads folks at the event, so if I need a bio-break or to go talk with a prospect about our new meetings 2.0 offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Customer Experience Matrix

DECEMBER 3, 2008

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). It also limits database customization to adding user-defined fields to the prospect table.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

MAY 23, 2012

Lori opens by discussing the word “zeitgeist” and why she loves the term. Inspiring words! Use tactics that engage your prospects. This presentation is guaranteed to have a ton of stats. Zeitgeist is “the spirit of the times! Now is an incredible moment for B2B marketing. Get serious about social marketing.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

APRIL 4, 2013

Integration is really kind of a dirty word in marketing – it scares a lot of execs to even say it. Your prospect just downloaded your whitepaper. With marketing automation, you know exactly when your prospect took the bait. He can be reached at jgray@leadmd.com. Lets face it – it sounds expensive and it sounds complicated.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

Really good content can be distributed widely – and when prospective buyers read your content they are also learning about your company and the problems you solve. Word of mouth is perhaps the best way to generate leads, since buyers trust referrals from their peers more than any other source of information.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

ViewPoint

AUGUST 30, 2012

Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. Alignment Best Practice: Top-Level Adjudicator.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. A marketer may not be able to reach a prospect through e-mail or phone, but once a video gets into a customized feed that reflects the prospect’s exact personal interests, the video will stimulate action.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

AUGUST 20, 2013

Hang in for a few hundred words more, and all will be revealed. The goal is to create a system in which sales managers have lots of information at their fingertips and can quickly pull up everything about a prospect or existing customer. And once those visitors become prospects/leads and customers, they are tracked by the CRM software.

Work Management 28

Work Management CRM FAQ Marketing Management 28

markempa

JULY 7, 2006

Do the notes reflect what you hear when you call the prospect again? Are current lead criteria adequate for qualifying prospects? How many calls does it take to reach the prospect? What are the names of prospects who became customers? Are there prospects and/or customers who should be discussed specifically?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Prospects don’t answer their phones or return calls anymore. The result? It’s more difficult than ever for salespeople to connect by phone, even when following up on inbound leads.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. And for including explicit (words) and implicit (deeds) information in the algorithm. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

NOVEMBER 5, 2020

Combined with ZoomInfo’s depth on technographic, intent, and company attribute data, millions of key prospect and company records take on a 360-degree profile. The completeness of their records ensures a positive result when a matching record is found. More Precise Segmentation for Better Outreach.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246