60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. WOM: Word-of-Mouth. Companies that sell to other businesses.
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