Remove prospect vertical
article thumbnail

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

A couple of years ago I wrote a blog for Salesforce.com about lead definition. The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. All because the CEO did not insist on a common definition of a lead. Define what a lead is.

article thumbnail

Optimizing Lead Distribution for Higher Conversion

markempa

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Reduce the “endless game of telephone tag” that can occur between sales representatives and qualified prospects. on a real-time basis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Or, they’ll waste time looking for content.

article thumbnail

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

The critical constraint is that volume is limited to 2,500 prospect names, 5,000 emails and 100,000 page views per month. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120
article thumbnail

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. Leveraging social media to help maintain mindshare, keep prospects informed.

article thumbnail

What REALLY Matters in a Website Redesign

Hubspot

Making it easy for people to navigate through your site is extremely important and one of the first steps is to decide whether you want your main navigation on the top (horizontal), side (vertical) or both. Both remember, follow the general rule of 'less is more.'. This is also true when people visit your website.

article thumbnail

5 Demand Generation Tips for Start-Ups

The Point

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Branding Doesn’t Matter. Good Content is Your Secret Weapon.