prospect 
Biznology
JUNE 6, 2018
But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. Here’s the wish list for a centralized marketing hub to receive, segment, then communicate to prospects. – Preserve a record of all interactions with a prospect. – Automatically message prospects in the pipeline, especially by email.
Customer Experience Matrix
SEPTEMBER 1, 2009
This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization.
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B2B Marketing Analytics
JUNE 28, 2020
provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. If this condition is true, I set a flag to identify if that lead has been converted to MQL.
B2B Marketing Analytics
JUNE 28, 2020
provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. If this condition is true, I set a flag to identify if that lead has been converted to MQL.
B2B Marketing Analytics
JUNE 28, 2020
provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. If this condition is true, I set a flag to identify if that lead has been converted to MQL.
Customer Experience Matrix
JUNE 10, 2008
Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Each action can be associated with a set of conditions that determine whether or not it is executed.
Lead Liaison
MARCH 7, 2018
That’s 10 potential prospects you could keep warm or lukewarm as you kind of market them through or bring them through or nurture them through your sales cycle. But if they are searching for a non-branded term, just a generic keyword that then brings at prospect to your brand for the first time.
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