Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Photo credit: Wikipedia.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

FEBRUARY 21, 2014

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

ViewPoint

OCTOBER 24, 2011

An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? —noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Social entities. Social Analytics for god-knows-how-many-players now. What DO they trust? The INFLUENCERS. Journalists. Communities.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

DiscoverOrg

AUGUST 14, 2018

These relationships can yield network effects and upsell opportunities that lead to greater revenue down the road. Identify each milestone along the way from prospect to customer and build a playbook. So, maybe you’ve seen some strong ROI data from prospects who engaged with content about Data Visualization and Reporting.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

DiscoverOrg

AUGUST 14, 2018

These relationships can yield network effects and upsell opportunities that lead to greater revenue down the road. Identify each milestone along the way from prospect to customer and build a playbook. So, maybe you’ve seen some strong ROI data from prospects who engaged with content about Data Visualization and Reporting.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Hubspot

OCTOBER 1, 2021

This is a unique metric based on reviews gathered from the G2 user community as well as data aggregated from online sources and social networks. The social news aggregation, web content rating and discussion website – or “front page of the internet” – has a tribe of superusers. Salesforce.com (product). Social CRM.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. We discussed social media briefly; they aren’t using social data (e.g.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Vidyard

SEPTEMBER 30, 2014

.” Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

.” Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. As expected, the day kicked off with a discussion about Chatter, Salesforce’s approach to enterprise social networking. The Internet took 4 years. And Chatter was born.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Share to Social.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Vidyard

JULY 17, 2015

While 95% of marketers report that video is becoming more important to their demand programs, less than 10% are using video strategically to generate new leads, qualify more prospects or close more deals. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

While 95% of marketers report that video is becoming more important to their demand programs, less than 10% are using video strategically to generate new leads, qualify more prospects or close more deals. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Adobe Experience Cloud Blog

APRIL 7, 2011

by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table. The key takeaway from Seley’s Sales 2.0 book is to embrace Sales 2.0

B2B Sales 48

B2B Sales Buying Cycle Salesforce.com B2B 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. The good news is that Aberdeen has found 60% of best-in-class companies are now using video from initial awareness through to post-sale, and this comprehensive approach has everything to do with how prospects consume information.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Smashmouth Marketing

FEBRUARY 22, 2009

First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. Selling Power's publisher and Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. Selling Power's publisher and Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Intralinks will also use Vidyard to gauge viewer interest, providing enhanced lead scoring, qualification and nurturing.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. But what qualities are key in an inbound or social media expert? But what qualities are key in an inbound or social media expert? And it appears we are not alone.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Hubspot

APRIL 30, 2010

With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. This beats out Salesforce.com with 86 followers and 4000+ employees. We also asked our social-savvy team to ask their networks to follow HubSpot on LinkedIn. How did we do it?

Linkedin 28

Linkedin Paid Search Agency Companies Salesforce.com 28

markempa

JULY 7, 2006

By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters. Do the notes reflect what you hear when you call the prospect again? Are current lead criteria adequate for qualifying prospects? How many calls does it take to reach the prospect?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Prospects don’t answer their phones or return calls anymore. 2) Don't ignore the less popular social tools. The result? 3) Remember that blogging isn't just for marketers.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

A marketer may not be able to reach a prospect through e-mail or phone, but once a video gets into a customized feed that reflects the prospect’s exact personal interests, the video will stimulate action. How video engages prospects throughout the buying cycle. Leverage social media. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

JANUARY 13, 2011

SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. A CRM allows your sales team to see valuable qualifying information about prospective clients. It allows management to see what the sales team is up to and improve the way you maintain contact with customers and prospects. What is a social network?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Synchronizing prospect and opportunity databases is key. Social networking stuff fits here too. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Both the days and nights have been jam-packed with learning, networking, and having fun. And it is social that has helped create even more sources of information. Your audience starts building itself and gives you constant feedback through social and content sharing. by Dayna Rothman What a whirlwind Dreamforce has been!

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Customer Experience Matrix

JANUARY 24, 2015

It recently added lead scoring and the ability to look up individuals on social networks. Perhaps the most interesting feature of LeadLiaison is a content creation wizard that connects to a network of prequalified writers for blog posts, white papers, press releases, newsletters, Web pages, social media posts, and other materials.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. Sumo also provides an attractive, flexible social sharing buttons bar.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Hubspot

AUGUST 8, 2012

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Social graph: Behavior on social networks like Facebook and LinkedIn.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28