Biznology

JUNE 6, 2018

Here’s the wish list for a centralized marketing hub to receive, segment, then communicate to prospects. – Preserve a record of all interactions with a prospect. – Allow agents to tag and segment prospects based on interest or funnel position. – No support for SMS. – No support for call tracking.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Watch the free demo Originally published on Salesforce.com on September 27, 2023.

Top of Funnel 63

Top of Funnel Analytics De-duplication Work Management 63

InsightSquared

FEBRUARY 27, 2018

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. One of your goals for the call is to get this prospect to sign up for a free trial. If only you had known that your prospect had already signed up for a free trial and was farther along the buying journey.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Neither is sending out 5 billion SMS, Push, and emails vs. 4 billion last year.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Conversica

MAY 6, 2020

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects. LeadFabric is an experienced and certified partner to all leading global marketing platforms including Adobe, Oracle, Hubspot and Salesforce.com.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Customer Experience Matrix

JANUARY 24, 2015

The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Prospect data and machine learning are closely integrated.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120