The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Or, they’ll waste time looking for content.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Lead Liaison

SEPTEMBER 27, 2016

It can also help: Qualify prospects based on their participation in the event. Automatically create a Prospect in your database. Nurture Prospects that attend or do not show up for the event. Automatically sync leads into your CRM system , such as Salesforce.com. Measure ROI of the webinar, including cost per lead.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Lead Liaison 48

Content Standard

MAY 14, 2015

Sales and marketing are equally responsible for the health of the new business pipeline, and both groups should interact with new business prospects often. This classification language helps sales and marketing communicate while they jointly educate new business prospects. Reaching New Shores, and Living to Tell the Tale.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

LeadSloth

NOVEMBER 16, 2010

Some companies were actively capturing more information on prospects (e.g. A recurring theme is that you need to really understand the prospect. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). ROI Calculations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

InsightSquared

MARCH 15, 2019

The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because…. All of this means more time back in a rep’s day, improved insights on clients and prospects, and in turn, a quicker sales cycles. Enjoy the Payback.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. That’s a complex question when you think about it.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Vidyard

FEBRUARY 13, 2014

Insights and Analytics Change the Game While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets. So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

The Point

NOVEMBER 16, 2011

At last report, the program was generating a 400 percent ROI based on revenue generated that could be attributed directly to, or influenced by, leads that came directly from the blog. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Calls to action need to appear in content. promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Vidyard

JULY 17, 2015

While 95% of marketers report that video is becoming more important to their demand programs, less than 10% are using video strategically to generate new leads, qualify more prospects or close more deals. Our three integrated service lines – Strategy, Technology, and Content – help clients optimize all elements of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 21, 2014

They can also gain valuable insights into which videos are driving the highest engagement with prospects, and which ones are influencing the greatest number of opportunities and closed revenue. ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

ANNUITAS

MARCH 18, 2014

If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. The website is a content delivery mechanism designed to engage new prospects. Content conversion measurements and ROI are tracked in marketing automation as well as the CRM system.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Vidyard

JULY 21, 2014

They can also gain valuable insights into which videos are driving the highest engagement with prospects, and which ones are influencing the greatest number of opportunities and closed revenue. ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

SEPTEMBER 30, 2014

.” Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

.” Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Valasys

MAY 22, 2019

Knowing the customers nowadays is easier than ever; however, in order to convert them into sales prospects & ultimately sell them a product or service, one not only needs to collect the customer data but also needs to keep accurate & accessible records of customer transactions, inclinations, requests & concerns. Nurturing Leads.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

Vidyard

JULY 17, 2015

While 95% of marketers report that video is becoming more important to their demand programs, less than 10% are using video strategically to generate new leads, qualify more prospects or close more deals.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Social Media ROI. Social Media ROI. Social Media may still be an emerging marketing tool, but that makes it extra important to show the ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI. A targeted, personalized social message is a surefire way to impress a prospect.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

NuSpark Consulting

JULY 17, 2010

Standard email programs are limited in identifying hot prospects. MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. Most systems integrate well with SalesForce.com, but also others. Prospect visits our blog page: 5 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Intralinks will also use Vidyard to gauge viewer interest, providing enhanced lead scoring, qualification and nurturing.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

ViewPoint

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. Outbound vs. Inbound and the Need for Immediate Proactive Contact.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Develop customer relationships, automate marketing programs, measure marketing ROI. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

Just because you have posted information about a virtual event on your website does not mean a wave of prospects will suddenly flood your registration page. Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors?

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

AUGUST 31, 2010

Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system. Optimize Data Quality and Quantity.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Engagio

DECEMBER 28, 2020

My predictions for ABM in 2021 … Marketers will redefine personalization by going beyond, and they’ll embrace guiding prospects and customers through their self-guided research with relevance. But the most effective programs appreciate that balancing breadth and depth of account coverage is the best approach for optimal ROI.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

markempa

JULY 7, 2006

Do the notes reflect what you hear when you call the prospect again? Are current lead criteria adequate for qualifying prospects? How many calls does it take to reach the prospect? What are the names of prospects who became customers? Are there prospects and/or customers who should be discussed specifically?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Adobe Experience Cloud Blog

MAY 23, 2012

Use tactics that engage your prospects. A CMO has to be an innovator, ROI driver, brand strategist, technologist, crisis manager, data analyst, customer advocate, and recruiter amongst other things. Here are some additional key takeaways from Lori’s fantastic session: Don’t abandon the old to embrace the new! It matters!

Marketo 48

Marketo Enterprise Management Allocation Forrester 48