Zoominfo

NOVEMBER 22, 2019

If they’re 10/10 excited about your business, you can learn a lot from them to guide your ABM strategy – not only can they help you understand their perspective of your sales process, they can also provide you with actionable and repeatable insights for your current and future prospects. Plus, they’ll often give you an invaluable reference!

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Customer Experience Matrix

MARCH 6, 2016

Of course, the only people who really need to worry about Infusionsoft’s business prospects are its investors and employees, although channel partners and clients do have some stake in the results. Even if you count from Infusionsoft's first venture capital funding in 2007, Salesforce.com had $500 million revenue at the same age.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. It's easy to ask for data, and even easier to show metrics and reports about how busy marketing is. Q: What should Marketing be measuring, then?

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

FEBRUARY 10, 2017

It analyzes these for accuracy and completeness, providing users with reports that highlight problem areas. Somewhat surprisingly , Lead Genius doesn’t create predictive lead scores, having found its more useful to prioritize prospects based on company attributes like size and industry. So AI does indirectly drive interaction flows.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Brandpoint

MAY 18, 2020

closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report. The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. Users can view, download, bookmark or email the selected content or do a live pitch to a prospect. A dashboard can highlight new and featured content.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Oracle doesn’t report client counts, so that motivation will be gone. Okay, now we can talk about Salesforce.com. Before addressing that, let’s acknowledge that it’s an "inside the Beltway" concern. Wouldn’t that be nice?

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. True Influence also says its partner network gives it access to more intent data than anyone else.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. There’s a reporting function, and facilities to create email templates.” Email marketing, campaign management, landing page design, lead nurturing and reporting.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

NOVEMBER 16, 2014

The new product is Hushly , which addresses the reluctance of prospects to provide their email address even in return for valuable content. Rego reports that initial results show Hushly can confidently guarantee a 200% increase in distribution of gated content and 20% increase in identified leads.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

MARCH 16, 2016

It currently offers two products: Prospect IQ to find new prospects and Conversion IQ to market to names already in the client's database. For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona. What does Mariana do with this information?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

DiscoverOrg

AUGUST 14, 2018

If they’re 10/10 excited about your business, you can learn a lot from them to guide your ABM strategy – not only can they help you understand their perspective when they went through the initial sales process with you, they can provide you actionable and repeatable insights for your current and future prospects. Our advice?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. You can follow coworkers, prospects, deals, documents but also 3rd party applications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

Customer Experience Matrix

JULY 21, 2009

Summary: Jesubi is designed to make sales prospecting as efficient as possible. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

DiscoverOrg

AUGUST 14, 2018

If they’re 10/10 excited about your business, you can learn a lot from them to guide your ABM strategy – not only can they help you understand their perspective when they went through the initial sales process with you, they can provide you actionable and repeatable insights for your current and future prospects. Our advice?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

LeadSloth

MARCH 16, 2009

ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. An anonymous prospect record. ActiveConversion supports both one-time emails to a segment of the database, as well as drip emails that are triggered after a prospect registers. Salesforce.com integration.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. I recently wrote about Lattice Engines , which has assembled these pieces to create prospect lists. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

ViewPoint

FEBRUARY 23, 2018

Quality conversations and personal engagement with prospects. All the time we’re having unscripted conversation with our clients’ prospects. Our group is capable of navigating a prospect organization to find the right decision-makers. Does it automatically tee up the next touch with the best prospect at the right time?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Digital B2B Marketing

JANUARY 10, 2012

Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. Will you know what records to remove?

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

LeadSloth

OCTOBER 20, 2010

Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. Cloud Connectors.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Varicent

SEPTEMBER 23, 2019

Fully embedded FunnelCake dashboards and reports now enable B2B teams to take quick and easy actions that move deals forward directly in Salesforce. It’s the full power of FunnelCake reporting with health flags, operational insights, and suggested next actions in context of where the sales team is already working.

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

ANNUITAS

MARCH 1, 2016

Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. This means avoiding free-text fields and structuring your persona options versus capturing open-ended titles for prospects. pick lists and hidden fields).

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Sales reps can also receive regular reports via email on activities by prospects, qualified leads, and targeted companies.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

JANUARY 4, 2012

In my VEST report from last July, LeadFormix reported 210 clients, concentrated among mid-size firms, and 82 employees. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Smashmouth Marketing

JUNE 17, 2010

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. You're able to see your active leads, broken down by active companies, active prospects, and qualified leads. The information is easy to read and easy to understand, and a click of the mouse allows you to dive deeper into the graphically represented reports.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Vidyard

JUNE 17, 2015

Prospects and customers are coming to the table with a great deal of understanding about products and services. Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. It is an amazing time to be in sales.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Each report can run and emailed to specified users on a user-specified schedule.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

The Point

APRIL 1, 2014

The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. the BDR’s contact rate, the rate at which she is able to engage prospects in a live phone conversation, has increased substantially. • Once initiated, the steps are as follows: 1.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

NuSpark Consulting

MAY 28, 2011

You complained that we constantly gave you reports and data dumps without any actionable plans and recommendations. You guys only knew the basics of Salesforce.com. It’s much easier to have an engaging discussion with a prospect when you guys know what content those prospects downloaded and clicked on. Regards, Paul.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You complained that we constantly gave you reports and data dumps without any actionable plans and recommendations. You guys only knew the basics of Salesforce.com. It’s much easier to have an engaging discussion with a prospect when you guys know what content those prospects downloaded and clicked on. Regards, Paul.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65