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Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The late start has let it adopt a broader scope from the beginning, offering both lead scoring and new prospect identification. New prospect names is additional.

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3 Game-Changing Benefits of the Terminus + Salesforce Integration for Account-Based Marketing

Terminus

We use the Salesforce.com API to add accounts in your Salesforce database to your Terminus advertising campaigns in an automated nightly process, allowing accounts to dynamically flow in and out of campaigns based on predefined rules. Account Type – Many Terminus users leverage ads to engage their customers, not just their prospects and opps.