Writing on the Web

FEBRUARY 26, 2016

Builds your credibility with prospects looking for the type of services you provide. Submitting short articles to directories that demonstrate your knowledge helps in a number of ways: Drives targeted traffic to your blog or website. Helps set you apart from your competition. Highlights your expertise and personality.

Google 100

Google Business SEO Keywords 100

Writing on the Web

AUGUST 29, 2012

width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. You want to focus your content on the keywords your prospects are likely to use in searches. alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JUNE 10, 2010

LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. I’ve received frequent responses to these and made some great prospective client connections. InMail for prospecting. Let me know if I can help!&#

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

MARCH 30, 2016

One day a colleague complained to me about not having time to do a newsletter so that he could stay in touch with former clients and prospects. Here’s an example using my own story behind the creation of ContentforCoaches.com : I was once an executive coach with a busy practice, living on airplanes between consulting gigs.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

AUGUST 21, 2014

How are your prospects (and clients) finding you among all the other blogs and sites online? How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

DECEMBER 11, 2014

How do you get your clients and prospects to open that email? Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

JANUARY 8, 2014

Any copy that remotely smells like self-promotion undermines the purpose of your project: to establish credibility and develop trust that encourages prospects to seek out your company. (Though they can be mentioned in passing.) About Expert Ebooks Books Content Marketing E-Books Attracting Clients expert ebooks'

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

MAY 25, 2011

Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” These are my three keys to blogging when you are happy!

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

DECEMBER 1, 2010

If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Let’s say you are a lawyer. You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. This is part of the CAST acronym for ways to grow readership. CAST Your Net: A is for Assets.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

FEBRUARY 5, 2013

Send-Out cards, although printed, look as if they’re hand-written, and can be used to get the attention of prospects. It’s a great way to practice the fine art of relationship marketing. More often than not, they aren’t, however. I admit I don’t open any junk mail. I dump immediately in the trash.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

MARCH 31, 2014

Whatever the task, whether it’s calling up clients and prospects, writing a new blog post, or preparing taxes, a lot depends on your mindset. Are you one of these professionals who work better when you have too much to do and not enough time to do it in? Think about it.

Tips 100

Tips Product Work Management Marketing Management 100

Writing on the Web

FEBRUARY 19, 2014

I started blogging to explore the platform and soon discovered an incredibly useful tool for communicating directly with prospects, the media, potential employees, current clients and our own staff. Marketing is not the only reason companies can get value from blogging.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

FEBRUARY 14, 2012

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. This is where greater differentiation and profitability become evident.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

JULY 15, 2010

I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. You must learn the ways people (your prospects) interact with what they see on the Web, and how their Web habits are changing and evolving. Are they able to use triggers to get us to buy stuff?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 19, 2013

While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects. It will let you see the PageRank of every blog you visit instantly.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

MARCH 17, 2011

I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting. Here’s another question for you to ponder: When else is it a good idea to give away free consulting or coaching sessions? I’d like to hear your opinion on this.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 21, 2012

With a constantly growing database of user profiles, company profiles and job postings, you can use LinkedIn as a professional directory to connect with new clients, reach out to prospects and hire great talent. No one uses Facebook to post their resume – that’s what LinkedIn is for. Control your public profile.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

JUNE 29, 2012

Search for your business the way new prospects would search for you, without knowing your name. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

OCTOBER 28, 2011

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. We’ll go into how to do it another day, since this involves quite number of suggestions and tips.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

APRIL 11, 2011

Even when someone has made a referral to me, a prospective client will do a search for my name and read or view some of my content before calling me to talk. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. This is where greater differentiation and profitability become evident.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 9, 2011

Hopefully, you will have all further steps set up so there is a minimum hassle to your readers and prospects. You must tell them what to do, how to do it, and what they can expect once they have clicked, signed-up, etc. You must also reassure them of security and privacy and refunds.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

MAY 26, 2010

If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. It can be overwhelming to come up with 3-5 blog posts a week that deliver high value to a wide variety of readers, for sure. Keep in mind your readers have choices on the Web, a whole lotta choices.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JULY 9, 2010

Links to testimonials are great ways to tell prospective customers about your service. It also uses a number of Twitter accounts for business news and the industrial index. For smaller companies, social networks are great outlets for bragging. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

APRIL 4, 2011

That won’t look good to prospects… White Paper Details & Insider Secrets. Add to a lense on Squidoo. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Get Shareaholic. Related posts: No White Paper? White Paper Success with Michael Stelzner.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. We’ll go into how to do it another day, since this involves quite number of suggestions and tips.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 26, 2010

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Influence and Status dynamics : When games confer a red badge or gold or virtual money to players, their ego and pride causes them to continue playing. What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JANUARY 14, 2011

It will greatly affect the kinds of stories you tell to your clients and prospects in your content marketing. My suggestion is to start paying close attention to the stories you tell yourself about your work. It’s more important than you think. What’s your story? Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

AUGUST 12, 2010

There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. How do you connect deeply with blog readers and gain their trust? Through stories. “Why am I here?

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

SEPTEMBER 7, 2010

In order to provide the solution to a problem, you need to be visible when your ideal prospects need you. You may be chasing an opportunity that doesn’t even interest your target audience — and they’re not going to go looking for you either. You can’t be a day late to the party.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

MAY 15, 2013

Why might the prospect not buy your product or services? Provide the main benefits your prospects will achieve (up to 10 bullet points.). What is your unique selling proposition ? Why should someone should listen to you? What makes your product or service different than everything else out there? Be specific. Where do they hangout?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

AUGUST 22, 2015

Are you inviting peers, clients and prospects to connect? Your recommendation or endorsement on LinkedIn is social proof for a other people; it signals that the person is qualified and recognized as a valued colleague. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy.

Linkedin 100

Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

NOVEMBER 13, 2014

This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches. One way to understand their needs to is to know their online habits and interests. You can’t do that without asking them what their interests are.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

AUGUST 15, 2012

Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. This article explains the basics.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100