The Effective Marketer

FEBRUARY 20, 2013

Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

AUGUST 16, 2011

That’s one of the big promises of Marketing Automation software, of automating the sending of the right content to the right prospect at the right moment in time. It means talking to customers and prospects, getting out of the building, and learning about the industry you are selling to. Easier said than done? Want some shortcuts ?

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

JUNE 29, 2011

Promote your participation to customers and prospects prior to the show. Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Make sure the audience is a good fit. Get on the presentation agenda. Establish a service level agreement with sales. Negotiate for the full list of registrants.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. And how do you reach even greater number of prospects? Effective marketing is about generating sales. Give away free stuff. Can free stuff sell?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

SEPTEMBER 11, 2013

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Content Framework.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Content Framework.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

FEBRUARY 19, 2013

Do you need to test whether your message is on target (based on your buyer personas) or do you need to get prospects through the marketing funnel and further qualify them? ” Do you want to generate leads to the top of the funnel or do you need to close deals that are being worked on right now? These are simple, but important questions.

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JUNE 1, 2011

Here’s the intersting part, because anyone can implement technology to automate what goes out to customers and prospects. But how are processes helping make sure the system works?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

APRIL 3, 2012

On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize the message for each department.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 3, 2012

Inconsistencies dilute brand identity and put obstacles in front of prospects that are trying to figure out what a company does and why they should care. Is the big-picture, underlying message consistent, or does it change from one day to the next? Publishing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JULY 30, 2012

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JUNE 1, 2012

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. The videos on their website (embedded below) are some great examples of what they mean. Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 22, 2012

Nurture (care and feeding of prospects that aren’t ready for sales or that have fallen out of the waterfall). SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JULY 29, 2009

Here are some actions you can take that might help: After you create a presentation, review it thinking not only on who you will be presenting it to, but now thinking about whether more people in your market (customers and prospects) would find it interesting/educational When you wrap up things for the day, think back at everything you created (collateral, (..)

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

Vendors should therefore really work with their customers and prospects in trying to justify the purchase. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 27, 2015

If, for example, one of the areas you want to focus on is pricing, then looking at all the price quotes, proposals, and the like can get you an idea of not just what the competitor charges for a certain product but also if there are discounts involved, what other line items are included with typical proposals and how much is really the full package (..)

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

OCTOBER 14, 2009

Reply Daniel Kuperman says: November 5, 2009 at 8:49 am @darren, I know what you mean… the price is indeed a big obstacle unless you are trying to network like crazy or you’re in sales and rely constantly on introductions to meet prospects. If they priced it at $10 / month for instance it would be more attractive.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JULY 16, 2009

How can a company’s history be used effectively?

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

What was missing from the presentation was: Rules and policies for company blog writers on disclosing company trade secrets, talking about products that are yet to be released, copyright laws, and abiding to the company’s employee handbook How to blog with shareholders in mind (current and prospective) Blogging about the competition (dos and don’ts) (..)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

If you need to Tweet about what you had for lunch because somehow this creates affinity with your prospects and will eventually translate into sales, then knock yourself out.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 28, 2015

But by arming the sales team with the right messaging, the right tools and catering the tools to different stages in the sales cycle you will be increasing the value the sales person in your organization delivers to the prospect at each step of the way.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

DECEMBER 8, 2011

It’s all about how you present yourself and your company to customers and prospects in every single touchpoint. You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? Yup, holiday cards deserve some branding love too. So what are the 12 touchpoints?

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

FEBRUARY 7, 2012

People love contests and they get excited about the prospect of winning something. Aside from that, getting your readers engaged and making them feel as they have a voice in the newsletter makes them more likely to stay and more likely to pay attention to what you send out. Hold a Contest.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

APRIL 10, 2012

The least you want done is to have a way to get that information back to your CRM system so that you can track which prospects or customers interacted with the campaign and registered or downloaded your offer. The next step, the landing/registration page should also have a way to communicate back to you the registrations.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

OCTOBER 13, 2010

“Shouldn’t we be spending money against qualified prospective buyers versus shots in the dark at bagging a random stranger?&#. But don’t be fooled, there are some really good ideas in the book: Where is the money going? Early in the book he makes the case that we’re spending money on the wrong side of the funnel.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

AUGUST 18, 2011

Talk to sales and ask them about the prospects they engage. The Content Solution. How do create content with the “problem – solution” in mind? You’ve got to know your audience. Draw buyer personas. Discuss the typical questions tech support gets during lunch with the tech support manager.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100

The Effective Marketer

AUGUST 12, 2013

Segmenting different customers and prospects into lists based on tailored marketing messages. Creating a simple survey and using email to facilitate responses can produce valuable insights for small business. Testing new ideas or product variations. Collecting feedback on existing products and services.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Segmenting different customers and prospects into lists based on tailored marketing messages. Creating a simple survey and using email to facilitate responses can produce valuable insights for small business. Testing new ideas or product variations. Collecting feedback on existing products and services.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100