Lattice

OCTOBER 25, 2016

One of the items our salespeople always discuss with customers and prospects is our Lattice Data Cloud.

145

145

Lattice

MAY 13, 2016

Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why. Unhappy customers now have the media channels to tell other potential prospects if a vendor wasn’t honest about their technological capabilities or expected results, which can be disastrous to a company’s reputation.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

SEPTEMBER 26, 2016

With advances in technology, marketing moments with prospects and customers are occurring in more and more places – through websites.

Marketing Prospects 113

Marketing Prospects Marketing Marketing Websites 113

Lattice

MAY 31, 2016

However, in the world where we have an unending stream of data about customers and prospects at our fingertips, we also need more data scientists who can help companies analyze data and identify the most important buying signals.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

JULY 19, 2016

These revenue funnel issues our customers struggle with are often tied to specific activities or use cases that marketing teams are tackling, such as sourcing new prospects, or prioritizing their existing database.

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100

Lattice

MAY 4, 2016

On the other hand, intent data can be used in many ways beyond identifying prospects. Prospects and customers are leaving a data trail everywhere – whether it’s on public forums on the Internet or your own internal databases – and intent data is a key part of this trail that marketers can access and utilize.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

SEPTEMBER 21, 2016

By knowing who to call first, sales reps are building an accurate pipeline and avoiding cold calls to prospects that will never convert. Predictive marketing solutions help companies get a complete view of the B2B customer world, so they understand who their ideal buyer is, and then can go find new prospects that fit that buyer profile.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

OCTOBER 9, 2015

We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool. In addition, we put all of our videos in our sales enablement tool, KnowledgeTree, for sales to send to their prospects. viewed nearly 50% of the time).

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MARCH 16, 2016

As marketers, you’re always collecting data about your customers and prospects but there are a few challenges: The data is spread across multiple sources in different formats: How many of us have had to go through spreadsheet hell while trying to standardize simple things like company history, HQ location or annual revenue?

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

NOVEMBER 18, 2015

Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. This pattern can then be used to identify the best revenue opportunities within your prospect and customer base. And who among us doesn’t need to hit the ground running in 2016?

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

MAY 10, 2016

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers.

Leads 100

Leads Lead Marketing Qualified Leads Forrester 100

Lattice

APRIL 13, 2016

Content that engages prospects with current customers. In order to create authentic and effective agile marketing and sales strategies that are aligned with the needs of the buyer, companies need to consider the following: How authentic storytelling sets the tone. How real time engagement keeps customers happy and creates advocates.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

JANUARY 6, 2016

If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located. But have you thought about how you might use the score in your marketing programs as well? Here are a few ideas from our customer base to get you started.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

MAY 3, 2016

so that reps get a 360-degree view of their prospects and customers. Contextualize sales conversations: Buyer Insights integrates data from multiple sources (including your own transaction systems, MAP, ERP systems, etc.) Speed up call prep: Buyer Insights makes sales reps more productive by providing a pre-built call plan.

Enterprise Management 100

Enterprise Management Lead Scoring Lead Ranking CRM 100

Lattice

AUGUST 9, 2016

Look into how you can personalize or customize events, direct mail, online advertising and web sites for your prospects and customers. Empower marketing and sales to run detailed targeted campaigns that rely on a customized insights, rather than automated emailing. Now that you have all this data available, it is time to run some plays!

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

JUNE 23, 2016

As marketers become more advanced, they’re collecting greater amounts of customer and prospect data, which needs to be kept private. And that is just the initial cost, that doesn’t take into account the loss of future business, as data breaches will diminish the perception potential new customers have of the brand.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

OCTOBER 12, 2015

Always on air cover campaigns : When a prospect converts into a lead, think about putting your message in from of the entire account and continue to stay top of mind. Go big on events : Scan badges at an event? Instead of just emailing the names you collected, follow up on the entire account for the next 90 days.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

MAY 24, 2016

Predictive nurturing and prospecting: Lattice now instantly enhances your marketing automation and CRM with data about your target accounts – including firmographic and technographic data so that you can place inbound leads into personalized nurture programs or drive highly contextualized sales outreach.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

NOVEMBER 13, 2015

Take it a step further and develop talking points, tips, hints and best practices so sales can have the most engaging conversations with prospects. Consider passing your predictive attributes to your sales team so they can see exactly why the leads and accounts are high potential targets.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

DECEMBER 28, 2015

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Intent Data: Find Buyers Before They Come Knocking . In short, intent data represents a signal of interest and intent to purchase.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MARCH 15, 2016

How will it change the way we engage with our customers and prospects in the future? For example, a B2B company trying to figure out the characteristics that make a prospect likely to convert into a customer would use supervised learning by showing hundreds of examples of previously converted prospects.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

OCTOBER 5, 2016

Since then we have expanded our solution to include a number of other use-cases including finding new prospects, serving targeted ads, out-bounding to key accounts, scoring leads, and retaining customers. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

APRIL 7, 2016

Perhaps they are ready to switch vendors and are now a great prospect based on this new, time-sensitive information that includes behavioral data on the web. Maybe in the last month you have noticed a surge in activity around your solution on your website or other B2B websites for the same account.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

DECEMBER 10, 2015

For the class of models marketers deal with, the right output is almost always a probability that a target (customer, prospect, user) will do something positive and valuable in response to a stimulus, in a given period of time.

Lead Ranking 100

Lead Ranking Class Lead Scoring Training 100

Lattice

APRIL 11, 2016

Too narrow means that the model can only be applied to one situation, and will not identify prospects that are actually a good fit for the company. Too broad means that the model can apply to multiple situations, but will have minimal predictive power. Let’s explore some other cases when we recommend building multiple models.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100